#7739BE#7739BE

#7739BE is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.6% C 0.197 H 300.6°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#7739BE
RGB	rgb(119, 57, 190)
HSL	hsl(268, 54%, 48%)
HSV	hsv(268, 70%, 75%)
CMYK	cmyk(37.4%, 70%, 0%, 25.5%)
CIE-LAB	lab(38.84, 52.67, -59.52)
CIE-LCH	lch(38.84, 79.48, 311.51°)
OKLab	oklab(49.61% 0.1005 -0.1697)
OKLCH	oklch(49.61% 0.197 300.6)
XYZ	xyz(18.3629, 10.5658, 49.7772)
Luminance	0.1057 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BE #80BE39

analogous

#393DBE #7739BE #B939BE

triadic

#7739BE #BE7739 #39BE77

tetradic

#7739BE #BE393D #80BE39 #39BEB9

square

#7739BE #BE393D #80BE39 #39BEB9

split-complementary

#7739BE #BEB939 #3DBE39

monochromatic

#3C1D60 #5A2B8F #7739BE #9664D0 #B693DF

Accessibility & contrast

On white

6.75

#7739BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#7739BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BE

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BE	#FFFFFF	#000000	##FFFFFF
##7739BE	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC2

Deuteranopia (green-blind)

#005BBB

Tritanopia (blue-blind)

#675977

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739be;
/* rgb */ color: rgb(119, 57, 190);
/* oklch */ color: oklch(49.6% 0.197 300.6);

Tailwind

colors: {
  custom: {
    50: '#a474d2',
    500: '#7739be',
    950: '#000000',
  },
}

SCSS

$custom: #7739be;
$custom-light: #a474d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7739be",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 190
  },
  "hsl": {
    "h": 267.97,
    "s": 53.846,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49607,
    "c": 0.19722,
    "h": 300.6
  },
  "luminance": 0.10566
}

Semantic roles & 50–950 ramp

primary

#7739BE

secondary

#ACCA89

accent

#DD4B99

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7739BE

Body copy rendered with the generated semantic roles for this colour.

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