#7739BC#7739BC

#7739BC is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.5% C 0.195 H 301.1°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).

Color values

HEX	#7739BC
RGB	rgb(119, 57, 188)
HSL	hsl(268, 53%, 48%)
HSV	hsv(268, 70%, 74%)
CMYK	cmyk(36.7%, 69.7%, 0%, 26.3%)
CIE-LAB	lab(38.69, 52.18, -58.59)
CIE-LCH	lch(38.69, 78.46, 311.69°)
OKLab	oklab(49.45% 0.1009 -0.1669)
OKLCH	oklch(49.45% 0.195 301.1)
XYZ	xyz(18.1458, 10.4789, 48.6338)
Luminance	0.1048 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BC #7EBC39

analogous

#393DBC #7739BC #B839BC

triadic

#7739BC #BC7739 #39BC77

tetradic

#7739BC #BC393D #7EBC39 #39BCB8

square

#7739BC #BC393D #7EBC39 #39BCB8

split-complementary

#7739BC #BCB839 #3DBC39

monochromatic

#3C1D5E #592B8D #7739BC #9663D0 #B692DE

Accessibility & contrast

On white

6.78

#7739BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7739BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BC

6.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BC	#FFFFFF	#000000	##FFFFFF
##7739BC	1.00	6.78	3.10	6.78
#FFFFFF	6.78	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC0

Deuteranopia (green-blind)

#005AB9

Tritanopia (blue-blind)

#685876

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739bc;
/* rgb */ color: rgb(119, 57, 188);
/* oklch */ color: oklch(49.5% 0.195 301.1);

Tailwind

colors: {
  custom: {
    50: '#a474d1',
    500: '#7739bc',
    950: '#000000',
  },
}

SCSS

$custom: #7739bc;
$custom-light: #a474d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7739bc",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 188
  },
  "hsl": {
    "h": 268.397,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49453,
    "c": 0.19504,
    "h": 301.1
  },
  "luminance": 0.10479
}

Semantic roles & 50–950 ramp

primary

#7739BC

secondary

#AAC988

accent

#DD4B98

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →