#7739BB#7739BB

#7739BB is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.4% C 0.194 H 301.4°. Best body text is #FFFFFF at 6.80:1 contrast (WCAG AA passes).

Color values

HEX	#7739BB
RGB	rgb(119, 57, 187)
HSL	hsl(269, 53%, 48%)
HSV	hsv(269, 70%, 73%)
CMYK	cmyk(36.4%, 69.5%, 0%, 26.7%)
CIE-LAB	lab(38.61, 51.93, -58.13)
CIE-LCH	lch(38.61, 77.94, 311.78°)
OKLab	oklab(49.38% 0.101 -0.1656)
OKLCH	oklch(49.38% 0.194 301.4)
XYZ	xyz(18.0384, 10.4360, 48.0681)
Luminance	0.1044 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BB #7DBB39

analogous

#393CBB #7739BB #B839BB

triadic

#7739BB #BB7739 #39BB77

tetradic

#7739BB #BB393C #7DBB39 #39BBB8

square

#7739BB #BB393C #7DBB39 #39BBB8

split-complementary

#7739BB #BBB839 #3CBB39

monochromatic

#3B1C5D #592B8C #7739BB #9662CF #B591DD

Accessibility & contrast

On white

6.80

#7739BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#7739BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BB

6.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BB	#FFFFFF	#000000	##FFFFFF
##7739BB	1.00	6.80	3.09	6.80
#FFFFFF	6.80	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABF

Deuteranopia (green-blind)

#005AB8

Tritanopia (blue-blind)

#685876

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739bb;
/* rgb */ color: rgb(119, 57, 187);
/* oklch */ color: oklch(49.4% 0.194 301.4);

Tailwind

colors: {
  custom: {
    50: '#a474d0',
    500: '#7739bb',
    950: '#000000',
  },
}

SCSS

$custom: #7739bb;
$custom-light: #a474d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7739bb",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 187
  },
  "hsl": {
    "h": 268.615,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49376,
    "c": 0.19395,
    "h": 301.4
  },
  "luminance": 0.10436
}

Semantic roles & 50–950 ramp

primary

#7739BB

secondary

#A9C887

accent

#DD4B97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739BB

Body copy rendered with the generated semantic roles for this colour.

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