#7739BA#7739BA

#7739BA is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.3% C 0.193 H 301.6°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#7739BA
RGB	rgb(119, 57, 186)
HSL	hsl(269, 53%, 48%)
HSV	hsv(269, 69%, 73%)
CMYK	cmyk(36%, 69.4%, 0%, 27.1%)
CIE-LAB	lab(38.54, 51.69, -57.66)
CIE-LCH	lch(38.54, 77.43, 311.87°)
OKLab	oklab(49.3% 0.1012 -0.1642)
OKLCH	oklch(49.3% 0.193 301.6)
XYZ	xyz(17.9317, 10.3933, 47.5063)
Luminance	0.1039 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BA #7CBA39

analogous

#393CBA #7739BA #B739BA

triadic

#7739BA #BA7739 #39BA77

tetradic

#7739BA #BA393C #7CBA39 #39BAB7

square

#7739BA #BA393C #7CBA39 #39BAB7

split-complementary

#7739BA #BAB739 #3CBA39

monochromatic

#3B1C5C #592B8B #7739BA #9661CF #B590DD

Accessibility & contrast

On white

6.82

#7739BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7739BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BA

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BA	#FFFFFF	#000000	##FFFFFF
##7739BA	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABE

Deuteranopia (green-blind)

#005AB7

Tritanopia (blue-blind)

#695775

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739ba;
/* rgb */ color: rgb(119, 57, 186);
/* oklch */ color: oklch(49.3% 0.193 301.6);

Tailwind

colors: {
  custom: {
    50: '#a474d0',
    500: '#7739ba',
    950: '#000000',
  },
}

SCSS

$custom: #7739ba;
$custom-light: #a474d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7739ba",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 186
  },
  "hsl": {
    "h": 268.837,
    "s": 53.086,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49299,
    "c": 0.19287,
    "h": 301.6
  },
  "luminance": 0.10393
}

Semantic roles & 50–950 ramp

primary

#7739BA

secondary

#A9C887

accent

#DC4B97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →