#7739B9#7739B9

#7739B9 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.2% C 0.192 H 301.9°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#7739B9
RGB	rgb(119, 57, 185)
HSL	hsl(269, 53%, 47%)
HSV	hsv(269, 69%, 73%)
CMYK	cmyk(35.7%, 69.2%, 0%, 27.5%)
CIE-LAB	lab(38.47, 51.44, -57.19)
CIE-LCH	lch(38.47, 76.92, 311.97°)
OKLab	oklab(49.22% 0.1013 -0.1628)
OKLCH	oklch(49.22% 0.192 301.9)
XYZ	xyz(17.8257, 10.3509, 46.9483)
Luminance	0.1035 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B9 #7BB939

analogous

#393BB9 #7739B9 #B739B9

triadic

#7739B9 #B97739 #39B977

tetradic

#7739B9 #B9393B #7BB939 #39B9B7

square

#7739B9 #B9393B #7BB939 #39B9B7

split-complementary

#7739B9 #B9B739 #3BB939

monochromatic

#3B1C5B #592B8A #7739B9 #9661CE #B590DD

Accessibility & contrast

On white

6.84

#7739B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#7739B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B9

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B9	#FFFFFF	#000000	##FFFFFF
##7739B9	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#695775

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739b9;
/* rgb */ color: rgb(119, 57, 185);
/* oklch */ color: oklch(49.2% 0.192 301.9);

Tailwind

colors: {
  custom: {
    50: '#a374cf',
    500: '#7739b9',
    950: '#000000',
  },
}

SCSS

$custom: #7739b9;
$custom-light: #a374cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b9",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 185
  },
  "hsl": {
    "h": 269.063,
    "s": 52.893,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49223,
    "c": 0.19177,
    "h": 301.9
  },
  "luminance": 0.10351
}

Semantic roles & 50–950 ramp

primary

#7739B9

secondary

#A8C886

accent

#DC4B96

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →