#7739B8#7739B8

#7739B8 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.191 H 302.1°. Best body text is #FFFFFF at 6.86:1 contrast (WCAG AA passes).

Color values

HEX	#7739B8
RGB	rgb(119, 57, 184)
HSL	hsl(269, 53%, 47%)
HSV	hsv(269, 69%, 72%)
CMYK	cmyk(35.3%, 69%, 0%, 27.8%)
CIE-LAB	lab(38.39, 51.19, -56.72)
CIE-LCH	lch(38.39, 76.41, 312.07°)
OKLab	oklab(49.15% 0.1015 -0.1614)
OKLCH	oklch(49.15% 0.191 302.1)
XYZ	xyz(17.7206, 10.3088, 46.3943)
Luminance	0.1031 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B8 #7AB839

analogous

#393BB8 #7739B8 #B639B8

triadic

#7739B8 #B87739 #39B877

tetradic

#7739B8 #B8393B #7AB839 #39B8B6

square

#7739B8 #B8393B #7AB839 #39B8B6

split-complementary

#7739B8 #B8B639 #3BB839

monochromatic

#3B1C5B #592B89 #7739B8 #9660CE #B58FDC

Accessibility & contrast

On white

6.86

#7739B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#7739B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B8

6.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B8	#FFFFFF	#000000	##FFFFFF
##7739B8	1.00	6.86	3.06	6.86
#FFFFFF	6.86	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BC

Deuteranopia (green-blind)

#005AB5

Tritanopia (blue-blind)

#6A5774

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7739b8;
/* rgb */ color: rgb(119, 57, 184);
/* oklch */ color: oklch(49.1% 0.191 302.1);

Tailwind

colors: {
  custom: {
    50: '#a374ce',
    500: '#7739b8',
    950: '#000000',
  },
}

SCSS

$custom: #7739b8;
$custom-light: #a374ce;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b8",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 184
  },
  "hsl": {
    "h": 269.291,
    "s": 52.697,
    "l": 47.255
  },
  "oklch": {
    "l": 0.49147,
    "c": 0.19068,
    "h": 302.1
  },
  "luminance": 0.10309
}

Semantic roles & 50–950 ramp

primary

#7739B8

secondary

#A7C786

accent

#DC4C96

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →