#7739B7#7739B7

#7739B7 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.190 H 302.4°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#7739B7
RGB	rgb(119, 57, 183)
HSL	hsl(270, 53%, 47%)
HSV	hsv(270, 69%, 72%)
CMYK	cmyk(35%, 68.9%, 0%, 28.2%)
CIE-LAB	lab(38.32, 50.95, -56.25)
CIE-LCH	lch(38.32, 75.89, 312.17°)
OKLab	oklab(49.07% 0.1016 -0.1601)
OKLCH	oklch(49.07% 0.19 302.4)
XYZ	xyz(17.6161, 10.2671, 45.8442)
Luminance	0.1027 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B7 #79B739

analogous

#393AB7 #7739B7 #B639B7

triadic

#7739B7 #B77739 #39B777

tetradic

#7739B7 #B7393A #79B739 #39B7B6

square

#7739B7 #B7393A #79B739 #39B7B6

split-complementary

#7739B7 #B7B639 #3AB739

monochromatic

#3A1C5A #592A88 #7739B7 #9660CD #B58EDC

Accessibility & contrast

On white

6.88

#7739B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#7739B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B7

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B7	#FFFFFF	#000000	##FFFFFF
##7739B7	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BB

Deuteranopia (green-blind)

#005AB4

Tritanopia (blue-blind)

#6A5674

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7739b7;
/* rgb */ color: rgb(119, 57, 183);
/* oklch */ color: oklch(49.1% 0.190 302.4);

Tailwind

colors: {
  custom: {
    50: '#a374cd',
    500: '#7739b7',
    950: '#000000',
  },
}

SCSS

$custom: #7739b7;
$custom-light: #a374cd;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b7",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 183
  },
  "hsl": {
    "h": 269.524,
    "s": 52.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.49071,
    "c": 0.18959,
    "h": 302.4
  },
  "luminance": 0.10267
}

Semantic roles & 50–950 ramp

primary

#7739B7

secondary

#A6C785

accent

#DC4C95

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7739B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →