#7739B5#7739B5

#7739B5 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.187 H 302.9°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#7739B5
RGB	rgb(119, 57, 181)
HSL	hsl(270, 52%, 47%)
HSV	hsv(270, 69%, 71%)
CMYK	cmyk(34.3%, 68.5%, 0%, 29%)
CIE-LAB	lab(38.17, 50.46, -55.31)
CIE-LCH	lch(38.17, 74.87, 312.38°)
OKLab	oklab(48.92% 0.1019 -0.1573)
OKLCH	oklch(48.92% 0.187 302.9)
XYZ	xyz(17.4094, 10.1844, 44.7557)
Luminance	0.1018 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B5 #77B539

analogous

#3939B5 #7739B5 #B539B5

triadic

#7739B5 #B57739 #39B577

tetradic

#7739B5 #B53939 #77B539 #39B5B5

square

#7739B5 #B53939 #77B539 #39B5B5

split-complementary

#7739B5 #B5B539 #39B539

monochromatic

#3A1C58 #582A86 #7739B5 #965FCD #B48DDB

Accessibility & contrast

On white

6.92

#7739B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#7739B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B5

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B5	#FFFFFF	#000000	##FFFFFF
##7739B5	1.00	6.92	3.04	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B9

Deuteranopia (green-blind)

#005AB2

Tritanopia (blue-blind)

#6B5572

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7739b5;
/* rgb */ color: rgb(119, 57, 181);
/* oklch */ color: oklch(48.9% 0.187 302.9);

Tailwind

colors: {
  custom: {
    50: '#a374cc',
    500: '#7739b5',
    950: '#000000',
  },
}

SCSS

$custom: #7739b5;
$custom-light: #a374cc;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b5",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 181
  },
  "hsl": {
    "h": 270,
    "s": 52.101,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48921,
    "c": 0.18739,
    "h": 302.9
  },
  "luminance": 0.10184
}

Semantic roles & 50–950 ramp

primary

#7739B5

secondary

#A5C684

accent

#DC4C94

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →