#7739B4#7739B4

#7739B4 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.186 H 303.2°. Best body text is #FFFFFF at 6.93:1 contrast (WCAG AA passes).

Color values

HEX	#7739B4
RGB	rgb(119, 57, 180)
HSL	hsl(270, 52%, 46%)
HSV	hsv(270, 68%, 71%)
CMYK	cmyk(33.9%, 68.3%, 0%, 29.4%)
CIE-LAB	lab(38.10, 50.22, -54.83)
CIE-LCH	lch(38.10, 74.35, 312.48°)
OKLab	oklab(48.85% 0.102 -0.1559)
OKLCH	oklch(48.85% 0.186 303.2)
XYZ	xyz(17.3072, 10.1435, 44.2173)
Luminance	0.1014 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B4 #76B439

analogous

#3A39B4 #7739B4 #B439B4

triadic

#7739B4 #B47739 #39B477

tetradic

#7739B4 #B43A39 #76B439 #39B4B4

square

#7739B4 #B43A39 #76B439 #39B4B4

split-complementary

#7739B4 #B4B439 #39B43A

monochromatic

#3A1C57 #582A86 #7739B4 #965ECC #B48DDB

Accessibility & contrast

On white

6.93

#7739B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#7739B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B4

6.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B4	#FFFFFF	#000000	##FFFFFF
##7739B4	1.00	6.93	3.03	6.93
#FFFFFF	6.93	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B8

Deuteranopia (green-blind)

#0059B1

Tritanopia (blue-blind)

#6B5572

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7739b4;
/* rgb */ color: rgb(119, 57, 180);
/* oklch */ color: oklch(48.8% 0.186 303.2);

Tailwind

colors: {
  custom: {
    50: '#a374cb',
    500: '#7739b4',
    950: '#000000',
  },
}

SCSS

$custom: #7739b4;
$custom-light: #a374cb;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b4",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 180
  },
  "hsl": {
    "h": 270.244,
    "s": 51.899,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48846,
    "c": 0.1863,
    "h": 303.2
  },
  "luminance": 0.10143
}

Semantic roles & 50–950 ramp

primary

#7739B4

secondary

#A4C583

accent

#DB4C93

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →