#7739B3#7739B3

#7739B3 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.185 H 303.5°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#7739B3
RGB	rgb(119, 57, 179)
HSL	hsl(270, 52%, 46%)
HSV	hsv(270, 68%, 70%)
CMYK	cmyk(33.5%, 68.2%, 0%, 29.8%)
CIE-LAB	lab(38.03, 49.97, -54.36)
CIE-LCH	lch(38.03, 73.84, 312.59°)
OKLab	oklab(48.77% 0.1021 -0.1545)
OKLCH	oklch(48.77% 0.185 303.5)
XYZ	xyz(17.2057, 10.1029, 43.6827)
Luminance	0.1010 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B3 #75B339

analogous

#3A39B3 #7739B3 #B339B2

triadic

#7739B3 #B37739 #39B377

tetradic

#7739B3 #B33A39 #75B339 #39B2B3

square

#7739B3 #B33A39 #75B339 #39B2B3

split-complementary

#7739B3 #B2B339 #39B33A

monochromatic

#391B56 #582A85 #7739B3 #965ECC #B48CDA

Accessibility & contrast

On white

6.95

#7739B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#7739B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B3

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B3	#FFFFFF	#000000	##FFFFFF
##7739B3	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B7

Deuteranopia (green-blind)

#0159B0

Tritanopia (blue-blind)

#6B5571

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7739b3;
/* rgb */ color: rgb(119, 57, 179);
/* oklch */ color: oklch(48.8% 0.185 303.5);

Tailwind

colors: {
  custom: {
    50: '#a374ca',
    500: '#7739b3',
    950: '#000000',
  },
}

SCSS

$custom: #7739b3;
$custom-light: #a374ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b3",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 179
  },
  "hsl": {
    "h": 270.492,
    "s": 51.695,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48771,
    "c": 0.1852,
    "h": 303.5
  },
  "luminance": 0.10103
}

Semantic roles & 50–950 ramp

primary

#7739B3

secondary

#A3C583

accent

#DB4D93

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →