#7739B2#7739B2

#7739B2 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.7% C 0.184 H 303.7°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#7739B2
RGB	rgb(119, 57, 178)
HSL	hsl(271, 51%, 46%)
HSV	hsv(271, 68%, 70%)
CMYK	cmyk(33.1%, 68%, 0%, 30.2%)
CIE-LAB	lab(37.95, 49.73, -53.88)
CIE-LCH	lch(37.95, 73.32, 312.70°)
OKLab	oklab(48.7% 0.1023 -0.1531)
OKLCH	oklch(48.7% 0.184 303.7)
XYZ	xyz(17.1049, 10.0626, 43.1520)
Luminance	0.1006 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B2 #74B239

analogous

#3B39B2 #7739B2 #B239B0

triadic

#7739B2 #B27739 #39B277

tetradic

#7739B2 #B23B39 #74B239 #39B0B2

square

#7739B2 #B23B39 #74B239 #39B0B2

split-complementary

#7739B2 #B0B239 #39B23B

monochromatic

#391B55 #582A84 #7739B2 #955DCB #B48BDA

Accessibility & contrast

On white

6.97

#7739B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#7739B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B2

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B2	#FFFFFF	#000000	##FFFFFF
##7739B2	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B6

Deuteranopia (green-blind)

#0559AF

Tritanopia (blue-blind)

#6C5471

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7739b2;
/* rgb */ color: rgb(119, 57, 178);
/* oklch */ color: oklch(48.7% 0.184 303.7);

Tailwind

colors: {
  custom: {
    50: '#a374ca',
    500: '#7739b2',
    950: '#000000',
  },
}

SCSS

$custom: #7739b2;
$custom-light: #a374ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b2",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 178
  },
  "hsl": {
    "h": 270.744,
    "s": 51.489,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48697,
    "c": 0.18412,
    "h": 303.7
  },
  "luminance": 0.10063
}

Semantic roles & 50–950 ramp

primary

#7739B2

secondary

#A3C482

accent

#DB4D92

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →