#7739B0#7739B0

#7739B0 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.5% C 0.182 H 304.3°. Best body text is #FFFFFF at 7.01:1 contrast (WCAG AA passes).

Color values

HEX	#7739B0
RGB	rgb(119, 57, 176)
HSL	hsl(271, 51%, 46%)
HSV	hsv(271, 68%, 69%)
CMYK	cmyk(32.4%, 67.6%, 0%, 31%)
CIE-LAB	lab(37.81, 49.24, -52.93)
CIE-LCH	lch(37.81, 72.29, 312.94°)
OKLab	oklab(48.55% 0.1025 -0.1503)
OKLCH	oklch(48.55% 0.182 304.3)
XYZ	xyz(16.9056, 9.9828, 42.1021)
Luminance	0.0998 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739B0 #72B039

analogous

#3C39B0 #7739B0 #B039AD

triadic

#7739B0 #B07739 #39B077

tetradic

#7739B0 #B03C39 #72B039 #39ADB0

square

#7739B0 #B03C39 #72B039 #39ADB0

split-complementary

#7739B0 #ADB039 #39B03C

monochromatic

#381B54 #582A82 #7739B0 #955CCA #B38AD9

Accessibility & contrast

On white

7.01

#7739B0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

3.00

#7739B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739B0

7.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739B0	#FFFFFF	#000000	##FFFFFF
##7739B0	1.00	7.01	3.00	7.01
#FFFFFF	7.01	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	7.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B4

Deuteranopia (green-blind)

#0D59AD

Tritanopia (blue-blind)

#6C5470

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7739b0;
/* rgb */ color: rgb(119, 57, 176);
/* oklch */ color: oklch(48.5% 0.182 304.3);

Tailwind

colors: {
  custom: {
    50: '#a374c8',
    500: '#7739b0',
    950: '#000000',
  },
}

SCSS

$custom: #7739b0;
$custom-light: #a374c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7739b0",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 176
  },
  "hsl": {
    "h": 271.261,
    "s": 51.073,
    "l": 45.686
  },
  "oklch": {
    "l": 0.48549,
    "c": 0.18192,
    "h": 304.3
  },
  "luminance": 0.09983
}

Semantic roles & 50–950 ramp

primary

#7739B0

secondary

#A1C481

accent

#DB4D91

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →