#7739AF#7739AF

#7739AF is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.5% C 0.181 H 304.6°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#7739AF
RGB	rgb(119, 57, 175)
HSL	hsl(272, 51%, 45%)
HSV	hsv(272, 67%, 69%)
CMYK	cmyk(32%, 67.4%, 0%, 31.4%)
CIE-LAB	lab(37.74, 49.00, -52.45)
CIE-LCH	lch(37.74, 71.78, 313.05°)
OKLab	oklab(48.48% 0.1026 -0.1489)
OKLCH	oklch(48.48% 0.181 304.6)
XYZ	xyz(16.8070, 9.9434, 41.5830)
Luminance	0.0994 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739AF #71AF39

analogous

#3C39AF #7739AF #AF39AC

triadic

#7739AF #AF7739 #39AF77

tetradic

#7739AF #AF3C39 #71AF39 #39ACAF

square

#7739AF #AF3C39 #71AF39 #39ACAF

split-complementary

#7739AF #ACAF39 #39AF3C

monochromatic

#381B53 #582A81 #7739AF #955BCA #B38AD9

Accessibility & contrast

On white

7.03

#7739AF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#7739AF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7739AF

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739AF	#FFFFFF	#000000	##FFFFFF
##7739AF	1.00	7.03	2.99	7.03
#FFFFFF	7.03	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B3

Deuteranopia (green-blind)

#1059AC

Tritanopia (blue-blind)

#6D536F

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7739af;
/* rgb */ color: rgb(119, 57, 175);
/* oklch */ color: oklch(48.5% 0.181 304.6);

Tailwind

colors: {
  custom: {
    50: '#a374c8',
    500: '#7739af',
    950: '#000000',
  },
}

SCSS

$custom: #7739af;
$custom-light: #a374c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7739af",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 175
  },
  "hsl": {
    "h": 271.525,
    "s": 50.862,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48476,
    "c": 0.18082,
    "h": 304.6
  },
  "luminance": 0.09943
}

Semantic roles & 50–950 ramp

primary

#7739AF

secondary

#A0C381

accent

#DA4D90

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7739AF

Body copy rendered with the generated semantic roles for this colour.

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