#7739AC#7739AC

#7739AC is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.3% C 0.178 H 305.4°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).

Color values

HEX	#7739AC
RGB	rgb(119, 57, 172)
HSL	hsl(272, 50%, 45%)
HSV	hsv(272, 67%, 67%)
CMYK	cmyk(30.8%, 66.9%, 0%, 32.5%)
CIE-LAB	lab(37.53, 48.28, -51.00)
CIE-LCH	lch(37.53, 70.23, 313.43°)
OKLab	oklab(48.26% 0.1029 -0.1446)
OKLCH	oklch(48.26% 0.178 305.4)
XYZ	xyz(16.5156, 9.8269, 40.0484)
Luminance	0.0983 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739AC #6EAC39

analogous

#3E39AC #7739AC #AC39A7

triadic

#7739AC #AC7739 #39AC77

tetradic

#7739AC #AC3E39 #6EAC39 #39A7AC

square

#7739AC #AC3E39 #6EAC39 #39A7AC

split-complementary

#7739AC #A7AC39 #39AC3E

monochromatic

#371B50 #572A7E #7739AC #955AC8 #B388D8

Accessibility & contrast

On white

7.08

#7739AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#7739AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7739AC

7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739AC	#FFFFFF	#000000	##FFFFFF
##7739AC	1.00	7.08	2.97	7.08
#FFFFFF	7.08	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AF

Deuteranopia (green-blind)

#1859A9

Tritanopia (blue-blind)

#6E526E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7739ac;
/* rgb */ color: rgb(119, 57, 172);
/* oklch */ color: oklch(48.3% 0.178 305.4);

Tailwind

colors: {
  custom: {
    50: '#a274c5',
    500: '#7739ac',
    950: '#000000',
  },
}

SCSS

$custom: #7739ac;
$custom-light: #a274c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7739ac",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 172
  },
  "hsl": {
    "h": 272.348,
    "s": 50.218,
    "l": 44.902
  },
  "oklch": {
    "l": 0.48258,
    "c": 0.17753,
    "h": 305.4
  },
  "luminance": 0.09827
}

Semantic roles & 50–950 ramp

primary

#7739AC

secondary

#9EC27F

accent

#DA4E8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7739AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →