#7739AA#7739AA

#7739AA is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.1% C 0.175 H 306.0°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#7739AA
RGB	rgb(119, 57, 170)
HSL	hsl(273, 50%, 45%)
HSV	hsv(273, 66%, 67%)
CMYK	cmyk(30%, 66.5%, 0%, 33.3%)
CIE-LAB	lab(37.39, 47.80, -50.04)
CIE-LCH	lch(37.39, 69.20, 313.69°)
OKLab	oklab(48.11% 0.1031 -0.1418)
OKLCH	oklch(48.11% 0.175 306)
XYZ	xyz(16.3250, 9.7506, 39.0445)
Luminance	0.0975 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739AA #6CAA39

analogous

#3E39AA #7739AA #AA39A5

triadic

#7739AA #AA7739 #39AA77

tetradic

#7739AA #AA3E39 #6CAA39 #39A5AA

square

#7739AA #AA3E39 #6CAA39 #39A5AA

split-complementary

#7739AA #A5AA39 #39AA3E

monochromatic

#371A4E #572A7C #7739AA #9559C7 #B387D7

Accessibility & contrast

On white

7.12

#7739AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#7739AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7739AA

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739AA	#FFFFFF	#000000	##FFFFFF
##7739AA	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AD

Deuteranopia (green-blind)

#1C58A8

Tritanopia (blue-blind)

#6E516C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7739aa;
/* rgb */ color: rgb(119, 57, 170);
/* oklch */ color: oklch(48.1% 0.175 306.0);

Tailwind

colors: {
  custom: {
    50: '#a274c4',
    500: '#7739aa',
    950: '#000000',
  },
}

SCSS

$custom: #7739aa;
$custom-light: #a274c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7739aa",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 170
  },
  "hsl": {
    "h": 272.92,
    "s": 49.78,
    "l": 44.51
  },
  "oklch": {
    "l": 0.48114,
    "c": 0.17533,
    "h": 306
  },
  "luminance": 0.0975
}

Semantic roles & 50–950 ramp

primary

#7739AA

secondary

#9CC17E

accent

#D94E8D

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7739AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →