#77397D#77397D

#77397D is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.2% C 0.127 H 324.0°. Best body text is #FFFFFF at 7.88:1 contrast (WCAG AA passes).

Color values

HEX	#77397D
RGB	rgb(119, 57, 125)
HSL	hsl(295, 37%, 36%)
HSV	hsv(295, 54%, 49%)
CMYK	cmyk(4.8%, 54.4%, 0%, 51%)
CIE-LAB	lab(34.66, 37.74, -26.97)
CIE-LCH	lch(34.66, 46.39, 324.45°)
OKLab	oklab(45.25% 0.1025 -0.0745)
OKLCH	oklch(45.25% 0.127 324)
XYZ	xyz(12.7722, 8.3295, 20.3331)
Luminance	0.0833 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77397D #3F7D39

analogous

#55397D #77397D #7D3961

triadic

#77397D #7D7739 #397D77

tetradic

#77397D #7D5539 #3F7D39 #39617D

square

#77397D #7D5539 #3F7D39 #39617D

split-complementary

#77397D #617D39 #397D55

monochromatic

#271329 #4F2653 #77397D #9F4CA7 #B872BF

Accessibility & contrast

On white

7.88

#77397D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.67

#77397D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77397D

7.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77397D	#FFFFFF	#000000	##FFFFFF
##77397D	1.00	7.88	2.67	7.88
#FFFFFF	7.88	1.00	21.00	1.00
#000000	2.67	21.00	1.00	21.00
##FFFFFF	7.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#304D7F

Deuteranopia (green-blind)

#43547B

Tritanopia (blue-blind)

#794255

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77397d;
/* rgb */ color: rgb(119, 57, 125);
/* oklch */ color: oklch(45.2% 0.127 324.0);

Tailwind

colors: {
  custom: {
    50: '#a072a3',
    500: '#77397d',
    950: '#000000',
  },
}

SCSS

$custom: #77397d;
$custom-light: #a072a3;
$custom-dark: #000000;

JSON

{
  "hex": "#77397d",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 125
  },
  "hsl": {
    "h": 294.706,
    "s": 37.363,
    "l": 35.686
  },
  "oklch": {
    "l": 0.45248,
    "c": 0.12666,
    "h": 324
  },
  "luminance": 0.08329
}

Semantic roles & 50–950 ramp

primary

#77397D

secondary

#6FA86A

accent

#CD5A65

background

#FAF7FA

surface

#F3EDF3

border

#CDC8CD

text

#0F080F

muted

#7F7B7F

Preview Lab

Preview with #77397D

Body copy rendered with the generated semantic roles for this colour.

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