#77397C#77397C

#77397C is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.2% C 0.126 H 324.5°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#77397C
RGB	rgb(119, 57, 124)
HSL	hsl(296, 37%, 35%)
HSV	hsv(296, 54%, 49%)
CMYK	cmyk(4%, 54%, 0%, 51.4%)
CIE-LAB	lab(34.61, 37.54, -26.43)
CIE-LCH	lch(34.61, 45.91, 324.85°)
OKLab	oklab(45.19% 0.1023 -0.0729)
OKLCH	oklch(45.19% 0.126 324.5)
XYZ	xyz(12.7086, 8.3041, 19.9983)
Luminance	0.0830 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77397C #3E7C39

analogous

#55397C #77397C #7C395F

triadic

#77397C #7C7739 #397C77

tetradic

#77397C #7C5539 #3E7C39 #395F7C

square

#77397C #7C5539 #3E7C39 #395F7C

split-complementary

#77397C #5F7C39 #397C55

monochromatic

#271228 #4F2652 #77397C #9F4CA6 #B871BE

Accessibility & contrast

On white

7.89

#77397C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#77397C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77397C

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77397C	#FFFFFF	#000000	##FFFFFF
##77397C	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#304D7E

Deuteranopia (green-blind)

#44547A

Tritanopia (blue-blind)

#794155

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77397c;
/* rgb */ color: rgb(119, 57, 124);
/* oklch */ color: oklch(45.2% 0.126 324.5);

Tailwind

colors: {
  custom: {
    50: '#a072a2',
    500: '#77397c',
    950: '#000000',
  },
}

SCSS

$custom: #77397c;
$custom-light: #a072a2;
$custom-dark: #000000;

JSON

{
  "hex": "#77397c",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 124
  },
  "hsl": {
    "h": 295.522,
    "s": 37.017,
    "l": 35.49
  },
  "oklch": {
    "l": 0.45193,
    "c": 0.12563,
    "h": 324.5
  },
  "luminance": 0.08303
}

Semantic roles & 50–950 ramp

primary

#77397C

secondary

#6EA76A

accent

#CD5B63

background

#FAF7FA

surface

#F3EDF3

border

#CDC8CD

text

#0F080F

muted

#7F7B7F

Preview Lab

Preview with #77397C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →