#77397B#77397B

#77397B is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.1% C 0.125 H 325.1°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).

Color values

HEX	#77397B
RGB	rgb(119, 57, 123)
HSL	hsl(296, 37%, 35%)
HSV	hsv(296, 54%, 48%)
CMYK	cmyk(3.3%, 53.7%, 0%, 51.8%)
CIE-LAB	lab(34.56, 37.33, -25.89)
CIE-LCH	lch(34.56, 45.43, 325.26°)
OKLab	oklab(45.14% 0.1022 -0.0713)
OKLCH	oklch(45.14% 0.125 325.1)
XYZ	xyz(12.6457, 8.2789, 19.6669)
Luminance	0.0828 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77397B #3D7B39

analogous

#56397B #77397B #7B395E

triadic

#77397B #7B7739 #397B77

tetradic

#77397B #7B5639 #3D7B39 #395E7B

square

#77397B #7B5639 #3D7B39 #395E7B

split-complementary

#77397B #5E7B39 #397B56

monochromatic

#261227 #4F2651 #77397B #9F4CA5 #B971BD

Accessibility & contrast

On white

7.91

#77397B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#77397B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77397B

7.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77397B	#FFFFFF	#000000	##FFFFFF
##77397B	1.00	7.91	2.66	7.91
#FFFFFF	7.91	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#314C7D

Deuteranopia (green-blind)

#445479

Tritanopia (blue-blind)

#7A4154

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77397b;
/* rgb */ color: rgb(119, 57, 123);
/* oklch */ color: oklch(45.1% 0.125 325.1);

Tailwind

colors: {
  custom: {
    50: '#a072a1',
    500: '#77397b',
    950: '#000000',
  },
}

SCSS

$custom: #77397b;
$custom-light: #a072a1;
$custom-dark: #000000;

JSON

{
  "hex": "#77397b",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 123
  },
  "hsl": {
    "h": 296.364,
    "s": 36.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.45139,
    "c": 0.12461,
    "h": 325.1
  },
  "luminance": 0.08278
}

Semantic roles & 50–950 ramp

primary

#77397B

secondary

#6DA669

accent

#CD5B62

background

#FAF7F9

surface

#F3EDF2

border

#CDC8CC

text

#0F080F

muted

#7F7B7E

Preview Lab

Preview with #77397B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →