#77394B#77394B

#77394B is a dark, moderate pink. Relative luminance 0.074; OKLCH L 43.0% C 0.089 H 3.1°. Best body text is #FFFFFF at 8.50:1 contrast (WCAG AA passes).

Color values

HEX	#77394B
RGB	rgb(119, 57, 75)
HSL	hsl(343, 35%, 35%)
HSV	hsv(343, 52%, 47%)
CMYK	cmyk(0%, 52.1%, 37%, 53.3%)
CIE-LAB	lab(32.61, 29.19, 1.71)
CIE-LCH	lch(32.61, 29.24, 3.35°)
OKLab	oklab(43.04% 0.0887 0.0048)
OKLCH	oklch(43.04% 0.089 3.1)
XYZ	xyz(10.3414, 7.3572, 7.5307)
Luminance	0.0736 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77394B #397765

analogous

#77396A #77394B #774639

triadic

#77394B #4B7739 #394B77

tetradic

#77394B #6A7739 #397765 #463977

square

#77394B #6A7739 #397765 #463977

split-complementary

#77394B #397746 #396A77

monochromatic

#241117 #4E2531 #77394B #A04D65 #BA7086

Accessibility & contrast

On white

8.50

#77394B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#77394B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77394B

8.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77394B	#FFFFFF	#000000	##FFFFFF
##77394B	1.00	8.50	2.47	8.50
#FFFFFF	8.50	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#43454C

Deuteranopia (green-blind)

#53514A

Tritanopia (blue-blind)

#803440

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #77394b;
/* rgb */ color: rgb(119, 57, 75);
/* oklch */ color: oklch(43.0% 0.089 3.1);

Tailwind

colors: {
  custom: {
    50: '#a1717d',
    500: '#77394b',
    950: '#000000',
  },
}

SCSS

$custom: #77394b;
$custom-light: #a1717d;
$custom-dark: #000000;

JSON

{
  "hex": "#77394b",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 342.581,
    "s": 35.227,
    "l": 34.51
  },
  "oklch": {
    "l": 0.43044,
    "c": 0.08882,
    "h": 3.1
  },
  "luminance": 0.07356
}

Semantic roles & 50–950 ramp

primary

#77394B

secondary

#68A492

accent

#CBAB5D

background

#FAF6F7

surface

#F4ECEE

border

#CEC7C9

text

#0F0809

muted

#7F7B7B

Preview Lab

Preview with #77394B

Body copy rendered with the generated semantic roles for this colour.

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