#7738C4#7738C4

#7738C4 is a mid, highly saturated violet. Relative luminance 0.107; OKLCH L 50.0% C 0.205 H 299.4°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX#7738C4
RGBrgb(119, 56, 196)
HSLhsl(267, 56%, 49%)
HSVhsv(267, 71%, 77%)
CMYKcmyk(39.3%, 71.4%, 0%, 23.1%)
CIE-LABlab(39.13, 54.63, -62.55)
CIE-LCHlch(39.13, 83.05, 311.13°)
OKLaboklab(49.96% 0.1005 -0.1786)
OKLCHoklch(49.96% 0.205 299.4)
XYZxyz(18.9832, 10.7356, 53.2859)
Luminance0.1074 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7738C4 #85C438
analogous
#383FC4 #7738C4 #BD38C4
triadic
#7738C4 #C47738 #38C477
tetradic
#7738C4 #C4383F #85C438 #38C4BD
square
#7738C4 #C4383F #85C438 #38C4BD
split-complementary
#7738C4 #C4BD38 #3FC438
monochromatic
#3D1D65 #5A2A94 #7738C4 #9766D3 #B796E1

Accessibility & contrast

On white

6.67
#7738C4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.15
#7738C4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738C4
6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7738C4#FFFFFF#000000##FFFFFF
##7738C41.006.673.156.67
#FFFFFF6.671.0021.001.00
#0000003.1521.001.0021.00
##FFFFFF6.671.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005CC8
Deuteranopia (green-blind)
#005BC1
Tritanopia (blue-blind)
#655B7A
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #7738c4;
/* rgb */ color: rgb(119, 56, 196);
/* oklch */ color: oklch(50.0% 0.205 299.4);
Tailwind
colors: {
  custom: {
    50: '#a574d7',
    500: '#7738c4',
    950: '#000000',
  },
}
SCSS
$custom: #7738c4;
$custom-light: #a574d7;
$custom-dark: #000000;
JSON
{
  "hex": "#7738c4",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 196
  },
  "hsl": {
    "h": 267,
    "s": 55.556,
    "l": 49.412
  },
  "oklch": {
    "l": 0.49959,
    "c": 0.20491,
    "h": 299.4
  },
  "luminance": 0.10736
}

Semantic roles & 50–950 ramp

primary
#7738C4
secondary
#AFCC8C
accent
#DF499B
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#100814
muted
#7F7B83

Preview Lab

Preview with #7738C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7738C4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva