#7738BF#7738BF

#7738BF is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.6% C 0.200 H 300.5°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).

Color values

HEX	#7738BF
RGB	rgb(119, 56, 191)
HSL	hsl(268, 55%, 48%)
HSV	hsv(268, 71%, 75%)
CMYK	cmyk(37.7%, 70.7%, 0%, 25.1%)
CIE-LAB	lab(38.75, 53.39, -60.26)
CIE-LCH	lch(38.75, 80.51, 311.54°)
OKLab	oklab(49.57% 0.1014 -0.1718)
OKLCH	oklch(49.57% 0.2 300.5)
XYZ	xyz(18.4236, 10.5117, 50.3384)
Luminance	0.1051 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738BF #80BF38

analogous

#383CBF #7738BF #BA38BF

triadic

#7738BF #BF7738 #38BF77

tetradic

#7738BF #BF383C #80BF38 #38BFBA

square

#7738BF #BF383C #80BF38 #38BFBA

split-complementary

#7738BF #BFBA38 #3CBF38

monochromatic

#3C1C60 #5A2A90 #7738BF #9663D1 #B692DF

Accessibility & contrast

On white

6.77

#7738BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7738BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738BF

6.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738BF	#FFFFFF	#000000	##FFFFFF
##7738BF	1.00	6.77	3.10	6.77
#FFFFFF	6.77	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC3

Deuteranopia (green-blind)

#005ABC

Tritanopia (blue-blind)

#675978

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7738bf;
/* rgb */ color: rgb(119, 56, 191);
/* oklch */ color: oklch(49.6% 0.200 300.5);

Tailwind

colors: {
  custom: {
    50: '#a474d3',
    500: '#7738bf',
    950: '#000000',
  },
}

SCSS

$custom: #7738bf;
$custom-light: #a474d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7738bf",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 191
  },
  "hsl": {
    "h": 268,
    "s": 54.656,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49565,
    "c": 0.19951,
    "h": 300.5
  },
  "luminance": 0.10512
}

Semantic roles & 50–950 ramp

primary

#7738BF

secondary

#ACCA89

accent

#DE4A99

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7738BF

Body copy rendered with the generated semantic roles for this colour.

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