#7738BD#7738BD

#7738BD is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.4% C 0.197 H 301.0°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#7738BD
RGB	rgb(119, 56, 189)
HSL	hsl(268, 54%, 48%)
HSV	hsv(268, 70%, 74%)
CMYK	cmyk(37%, 70.4%, 0%, 25.9%)
CIE-LAB	lab(38.59, 52.90, -59.33)
CIE-LCH	lch(38.59, 79.49, 311.72°)
OKLab	oklab(49.41% 0.1017 -0.1691)
OKLCH	oklch(49.41% 0.197 301)
XYZ	xyz(18.2050, 10.4243, 49.1872)
Luminance	0.1042 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738BD #7EBD38

analogous

#383BBD #7738BD #B938BD

triadic

#7738BD #BD7738 #38BD77

tetradic

#7738BD #BD383B #7EBD38 #38BDB9

square

#7738BD #BD383B #7EBD38 #38BDB9

split-complementary

#7738BD #BDB938 #3BBD38

monochromatic

#3C1C5F #592A8E #7738BD #9662D0 #B691DE

Accessibility & contrast

On white

6.81

#7738BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7738BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738BD

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738BD	#FFFFFF	#000000	##FFFFFF
##7738BD	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#685877

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7738bd;
/* rgb */ color: rgb(119, 56, 189);
/* oklch */ color: oklch(49.4% 0.197 301.0);

Tailwind

colors: {
  custom: {
    50: '#a474d2',
    500: '#7738bd',
    950: '#000000',
  },
}

SCSS

$custom: #7738bd;
$custom-light: #a474d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7738bd",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 189
  },
  "hsl": {
    "h": 268.421,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49409,
    "c": 0.19735,
    "h": 301
  },
  "luminance": 0.10424
}

Semantic roles & 50–950 ramp

primary

#7738BD

secondary

#AAC987

accent

#DE4A98

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7738BD

Body copy rendered with the generated semantic roles for this colour.

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