#7738BC#7738BC

#7738BC is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.3% C 0.196 H 301.3°. Best body text is #FFFFFF at 6.83:1 contrast (WCAG AA passes).

Color values

HEX	#7738BC
RGB	rgb(119, 56, 188)
HSL	hsl(269, 54%, 48%)
HSV	hsv(269, 70%, 74%)
CMYK	cmyk(36.7%, 70.2%, 0%, 26.3%)
CIE-LAB	lab(38.52, 52.66, -58.87)
CIE-LCH	lch(38.52, 78.98, 311.81°)
OKLab	oklab(49.33% 0.1019 -0.1677)
OKLCH	oklch(49.33% 0.196 301.3)
XYZ	xyz(18.0968, 10.3810, 48.6175)
Luminance	0.1038 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738BC #7DBC38

analogous

#383BBC #7738BC #B938BC

triadic

#7738BC #BC7738 #38BC77

tetradic

#7738BC #BC383B #7DBC38 #38BCB9

square

#7738BC #BC383B #7DBC38 #38BCB9

split-complementary

#7738BC #BCB938 #3BBC38

monochromatic

#3B1C5E #592A8D #7738BC #9661D0 #B590DE

Accessibility & contrast

On white

6.83

#7738BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7738BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738BC

6.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738BC	#FFFFFF	#000000	##FFFFFF
##7738BC	1.00	6.83	3.08	6.83
#FFFFFF	6.83	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC0

Deuteranopia (green-blind)

#005AB9

Tritanopia (blue-blind)

#685876

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7738bc;
/* rgb */ color: rgb(119, 56, 188);
/* oklch */ color: oklch(49.3% 0.196 301.3);

Tailwind

colors: {
  custom: {
    50: '#a474d1',
    500: '#7738bc',
    950: '#000000',
  },
}

SCSS

$custom: #7738bc;
$custom-light: #a474d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7738bc",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 188
  },
  "hsl": {
    "h": 268.636,
    "s": 54.098,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49331,
    "c": 0.19626,
    "h": 301.3
  },
  "luminance": 0.10381
}

Semantic roles & 50–950 ramp

primary

#7738BC

secondary

#A9C987

accent

#DD4A97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7738BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →