#7738BB#7738BB

#7738BB is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.3% C 0.195 H 301.5°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#7738BB
RGB	rgb(119, 56, 187)
HSL	hsl(269, 54%, 48%)
HSV	hsv(269, 70%, 73%)
CMYK	cmyk(36.4%, 70.1%, 0%, 26.7%)
CIE-LAB	lab(38.44, 52.41, -58.40)
CIE-LCH	lch(38.44, 78.47, 311.90°)
OKLab	oklab(49.25% 0.102 -0.1664)
OKLCH	oklch(49.25% 0.195 301.5)
XYZ	xyz(17.9894, 10.3381, 48.0518)
Luminance	0.1034 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738BB #7CBB38

analogous

#383BBB #7738BB #B838BB

triadic

#7738BB #BB7738 #38BB77

tetradic

#7738BB #BB383B #7CBB38 #38BBB8

square

#7738BB #BB383B #7CBB38 #38BBB8

split-complementary

#7738BB #BBB838 #3BBB38

monochromatic

#3B1C5D #592A8C #7738BB #9661D0 #B590DE

Accessibility & contrast

On white

6.85

#7738BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#7738BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738BB

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738BB	#FFFFFF	#000000	##FFFFFF
##7738BB	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABF

Deuteranopia (green-blind)

#005AB8

Tritanopia (blue-blind)

#685775

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7738bb;
/* rgb */ color: rgb(119, 56, 187);
/* oklch */ color: oklch(49.3% 0.195 301.5);

Tailwind

colors: {
  custom: {
    50: '#a474d0',
    500: '#7738bb',
    950: '#000000',
  },
}

SCSS

$custom: #7738bb;
$custom-light: #a474d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7738bb",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 187
  },
  "hsl": {
    "h": 268.855,
    "s": 53.909,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49254,
    "c": 0.19518,
    "h": 301.5
  },
  "luminance": 0.10338
}

Semantic roles & 50–950 ramp

primary

#7738BB

secondary

#A9C886

accent

#DD4B97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7738BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →