#7738B9#7738B9

#7738B9 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.193 H 302.0°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#7738B9
RGB	rgb(119, 56, 185)
HSL	hsl(269, 54%, 47%)
HSV	hsv(269, 70%, 73%)
CMYK	cmyk(35.7%, 69.7%, 0%, 27.5%)
CIE-LAB	lab(38.29, 51.92, -57.47)
CIE-LCH	lch(38.29, 77.45, 312.10°)
OKLab	oklab(49.1% 0.1024 -0.1636)
OKLCH	oklch(49.1% 0.193 302)
XYZ	xyz(17.7768, 10.2530, 46.9320)
Luminance	0.1025 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738B9 #7AB938

analogous

#383AB9 #7738B9 #B738B9

triadic

#7738B9 #B97738 #38B977

tetradic

#7738B9 #B9383A #7AB938 #38B9B7

square

#7738B9 #B9383A #7AB938 #38B9B7

split-complementary

#7738B9 #B9B738 #3AB938

monochromatic

#3B1C5B #592A8A #7738B9 #965FCF #B58EDD

Accessibility & contrast

On white

6.88

#7738B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#7738B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738B9

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738B9	#FFFFFF	#000000	##FFFFFF
##7738B9	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#695674

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7738b9;
/* rgb */ color: rgb(119, 56, 185);
/* oklch */ color: oklch(49.1% 0.193 302.0);

Tailwind

colors: {
  custom: {
    50: '#a474cf',
    500: '#7738b9',
    950: '#000000',
  },
}

SCSS

$custom: #7738b9;
$custom-light: #a474cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7738b9",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 185
  },
  "hsl": {
    "h": 269.302,
    "s": 53.527,
    "l": 47.255
  },
  "oklch": {
    "l": 0.491,
    "c": 0.19302,
    "h": 302
  },
  "luminance": 0.10253
}

Semantic roles & 50–950 ramp

primary

#7738B9

secondary

#A7C885

accent

#DD4B96

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7738B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →