#7738B7#7738B7

#7738B7 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.191 H 302.5°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#7738B7
RGB	rgb(119, 56, 183)
HSL	hsl(270, 53%, 47%)
HSV	hsv(270, 69%, 72%)
CMYK	cmyk(35%, 69.4%, 0%, 28.2%)
CIE-LAB	lab(38.14, 51.43, -56.53)
CIE-LCH	lch(38.14, 76.43, 312.30°)
OKLab	oklab(48.95% 0.1027 -0.1609)
OKLCH	oklch(48.95% 0.191 302.5)
XYZ	xyz(17.5672, 10.1692, 45.8279)
Luminance	0.1017 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738B7 #78B738

analogous

#3838B7 #7738B7 #B738B7

triadic

#7738B7 #B77738 #38B777

tetradic

#7738B7 #B73838 #78B738 #38B7B7

square

#7738B7 #B73838 #78B738 #38B7B7

split-complementary

#7738B7 #B7B738 #38B738

monochromatic

#3A1B59 #592A88 #7738B7 #965ECE #B48DDC

Accessibility & contrast

On white

6.92

#7738B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#7738B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7738B7

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738B7	#FFFFFF	#000000	##FFFFFF
##7738B7	1.00	6.92	3.03	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BB

Deuteranopia (green-blind)

#0059B4

Tritanopia (blue-blind)

#6A5673

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7738b7;
/* rgb */ color: rgb(119, 56, 183);
/* oklch */ color: oklch(48.9% 0.191 302.5);

Tailwind

colors: {
  custom: {
    50: '#a373cd',
    500: '#7738b7',
    950: '#000000',
  },
}

SCSS

$custom: #7738b7;
$custom-light: #a373cd;
$custom-dark: #000000;

JSON

{
  "hex": "#7738b7",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 183
  },
  "hsl": {
    "h": 269.764,
    "s": 53.138,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48947,
    "c": 0.19084,
    "h": 302.5
  },
  "luminance": 0.10169
}

Semantic roles & 50–950 ramp

primary

#7738B7

secondary

#A6C784

accent

#DD4B94

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7738B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →