#7738AF#7738AF

#7738AF is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.3% C 0.182 H 304.7°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).

Color values

HEX	#7738AF
RGB	rgb(119, 56, 175)
HSL	hsl(272, 52%, 45%)
HSV	hsv(272, 68%, 69%)
CMYK	cmyk(32%, 68%, 0%, 31.4%)
CIE-LAB	lab(37.56, 49.49, -52.73)
CIE-LCH	lch(37.56, 72.32, 313.18°)
OKLab	oklab(48.35% 0.1037 -0.1497)
OKLCH	oklch(48.35% 0.182 304.7)
XYZ	xyz(16.7581, 9.8455, 41.5667)
Luminance	0.0984 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738AF #70AF38

analogous

#3C38AF #7738AF #AF38AB

triadic

#7738AF #AF7738 #38AF77

tetradic

#7738AF #AF3C38 #70AF38 #38ABAF

square

#7738AF #AF3C38 #70AF38 #38ABAF

split-complementary

#7738AF #ABAF38 #38AF3C

monochromatic

#381A52 #572981 #7738AF #955ACA #B388D9

Accessibility & contrast

On white

7.07

#7738AF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#7738AF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7738AF

7.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738AF	#FFFFFF	#000000	##FFFFFF
##7738AF	1.00	7.07	2.97	7.07
#FFFFFF	7.07	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B3

Deuteranopia (green-blind)

#0D58AC

Tritanopia (blue-blind)

#6D536F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7738af;
/* rgb */ color: rgb(119, 56, 175);
/* oklch */ color: oklch(48.3% 0.182 304.7);

Tailwind

colors: {
  custom: {
    50: '#a373c8',
    500: '#7738af',
    950: '#000000',
  },
}

SCSS

$custom: #7738af;
$custom-light: #a373c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7738af",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 175
  },
  "hsl": {
    "h": 271.765,
    "s": 51.515,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48349,
    "c": 0.18214,
    "h": 304.7
  },
  "luminance": 0.09845
}

Semantic roles & 50–950 ramp

primary

#7738AF

secondary

#9FC380

accent

#DB4D90

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7738AF

Body copy rendered with the generated semantic roles for this colour.

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