#7738AD#7738AD

#7738AD is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.2% C 0.180 H 305.3°. Best body text is #FFFFFF at 7.11:1 contrast (WCAG AA passes).

Color values

HEX	#7738AD
RGB	rgb(119, 56, 173)
HSL	hsl(272, 51%, 45%)
HSV	hsv(272, 68%, 68%)
CMYK	cmyk(31.2%, 67.6%, 0%, 32.2%)
CIE-LAB	lab(37.42, 49.01, -51.77)
CIE-LCH	lch(37.42, 71.29, 313.43°)
OKLab	oklab(48.2% 0.104 -0.1469)
OKLCH	oklch(48.2% 0.18 305.3)
XYZ	xyz(16.5631, 9.7675, 40.5398)
Luminance	0.0977 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738AD #6EAD38

analogous

#3D38AD #7738AD #AD38A8

triadic

#7738AD #AD7738 #38AD77

tetradic

#7738AD #AD3D38 #6EAD38 #38A8AD

square

#7738AD #AD3D38 #6EAD38 #38A8AD

split-complementary

#7738AD #A8AD38 #38AD3D

monochromatic

#371A51 #57297F #7738AD #9559C9 #B387D8

Accessibility & contrast

On white

7.11

#7738AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#7738AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7738AD

7.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738AD	#FFFFFF	#000000	##FFFFFF
##7738AD	1.00	7.11	2.95	7.11
#FFFFFF	7.11	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B1

Deuteranopia (green-blind)

#1358AA

Tritanopia (blue-blind)

#6D526E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7738ad;
/* rgb */ color: rgb(119, 56, 173);
/* oklch */ color: oklch(48.2% 0.180 305.3);

Tailwind

colors: {
  custom: {
    50: '#a373c6',
    500: '#7738ad',
    950: '#000000',
  },
}

SCSS

$custom: #7738ad;
$custom-light: #a373c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7738ad",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 173
  },
  "hsl": {
    "h": 272.308,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.48202,
    "c": 0.17996,
    "h": 305.3
  },
  "luminance": 0.09767
}

Semantic roles & 50–950 ramp

primary

#7738AD

secondary

#9EC27F

accent

#DB4D8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7738AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →