#7738AC#7738AC

#7738AC is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.1% C 0.179 H 305.6°. Best body text is #FFFFFF at 7.13:1 contrast (WCAG AA passes).

Color values

HEX	#7738AC
RGB	rgb(119, 56, 172)
HSL	hsl(273, 51%, 45%)
HSV	hsv(273, 67%, 67%)
CMYK	cmyk(30.8%, 67.4%, 0%, 32.5%)
CIE-LAB	lab(37.35, 48.77, -51.29)
CIE-LCH	lch(37.35, 70.78, 313.56°)
OKLab	oklab(48.13% 0.1041 -0.1455)
OKLCH	oklch(48.13% 0.179 305.6)
XYZ	xyz(16.4667, 9.7290, 40.0321)
Luminance	0.0973 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7738AC #6DAC38

analogous

#3D38AC #7738AC #AC38A7

triadic

#7738AC #AC7738 #38AC77

tetradic

#7738AC #AC3D38 #6DAC38 #38A7AC

square

#7738AC #AC3D38 #6DAC38 #38A7AC

split-complementary

#7738AC #A7AC38 #38AC3D

monochromatic

#371A50 #57297E #7738AC #9558C9 #B387D8

Accessibility & contrast

On white

7.13

#7738AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#7738AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7738AC

7.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7738AC	#FFFFFF	#000000	##FFFFFF
##7738AC	1.00	7.13	2.95	7.13
#FFFFFF	7.13	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AF

Deuteranopia (green-blind)

#1558A9

Tritanopia (blue-blind)

#6E516D

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7738ac;
/* rgb */ color: rgb(119, 56, 172);
/* oklch */ color: oklch(48.1% 0.179 305.6);

Tailwind

colors: {
  custom: {
    50: '#a273c5',
    500: '#7738ac',
    950: '#000000',
  },
}

SCSS

$custom: #7738ac;
$custom-light: #a273c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7738ac",
  "rgb": {
    "r": 119,
    "g": 56,
    "b": 172
  },
  "hsl": {
    "h": 272.586,
    "s": 50.877,
    "l": 44.706
  },
  "oklch": {
    "l": 0.4813,
    "c": 0.17887,
    "h": 305.6
  },
  "luminance": 0.09729
}

Semantic roles & 50–950 ramp

primary

#7738AC

secondary

#9DC27E

accent

#DA4D8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7738AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →