#7737BF#7737BF

#7737BF is a mid, highly saturated violet. Relative luminance 0.104; OKLCH L 49.4% C 0.201 H 300.7°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#7737BF
RGB	rgb(119, 55, 191)
HSL	hsl(268, 55%, 48%)
HSV	hsv(268, 71%, 75%)
CMYK	cmyk(37.7%, 71.2%, 0%, 25.1%)
CIE-LAB	lab(38.58, 53.86, -60.53)
CIE-LCH	lch(38.58, 81.03, 311.66°)
OKLab	oklab(49.45% 0.1024 -0.1726)
OKLCH	oklch(49.45% 0.201 300.7)
XYZ	xyz(18.3756, 10.4158, 50.3225)
Luminance	0.1042 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737BF #7FBF37

analogous

#373BBF #7737BF #BB37BF

triadic

#7737BF #BF7737 #37BF77

tetradic

#7737BF #BF373B #7FBF37 #37BFBB

square

#7737BF #BF373B #7FBF37 #37BFBB

split-complementary

#7737BF #BFBB37 #3BBF37

monochromatic

#3C1C60 #59298F #7737BF #9662D2 #B691DF

Accessibility & contrast

On white

6.81

#7737BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7737BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737BF

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737BF	#FFFFFF	#000000	##FFFFFF
##7737BF	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC3

Deuteranopia (green-blind)

#005ABC

Tritanopia (blue-blind)

#675877

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7737bf;
/* rgb */ color: rgb(119, 55, 191);
/* oklch */ color: oklch(49.4% 0.201 300.7);

Tailwind

colors: {
  custom: {
    50: '#a473d3',
    500: '#7737bf',
    950: '#000000',
  },
}

SCSS

$custom: #7737bf;
$custom-light: #a473d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7737bf",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 191
  },
  "hsl": {
    "h": 268.235,
    "s": 55.285,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49446,
    "c": 0.2007,
    "h": 300.7
  },
  "luminance": 0.10416
}

Semantic roles & 50–950 ramp

primary

#7737BF

secondary

#ABCA88

accent

#DF4998

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7737BF

Body copy rendered with the generated semantic roles for this colour.

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