#7737BC#7737BC

#7737BC is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.2% C 0.197 H 301.4°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX	#7737BC
RGB	rgb(119, 55, 188)
HSL	hsl(269, 55%, 48%)
HSV	hsv(269, 71%, 74%)
CMYK	cmyk(36.7%, 70.7%, 0%, 26.3%)
CIE-LAB	lab(38.35, 53.13, -59.14)
CIE-LCH	lch(38.35, 79.50, 311.93°)
OKLab	oklab(49.21% 0.1029 -0.1685)
OKLCH	oklch(49.21% 0.197 301.4)
XYZ	xyz(18.0488, 10.2851, 48.6015)
Luminance	0.1028 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737BC #7CBC37

analogous

#3739BC #7737BC #B937BC

triadic

#7737BC #BC7737 #37BC77

tetradic

#7737BC #BC3739 #7CBC37 #37BCB9

square

#7737BC #BC3739 #7CBC37 #37BCB9

split-complementary

#7737BC #BCB937 #39BC37

monochromatic

#3B1B5D #59298D #7737BC #9660D0 #B58FDE

Accessibility & contrast

On white

6.87

#7737BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#7737BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737BC

6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737BC	#FFFFFF	#000000	##FFFFFF
##7737BC	1.00	6.87	3.06	6.87
#FFFFFF	6.87	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059C0

Deuteranopia (green-blind)

#005AB9

Tritanopia (blue-blind)

#685776

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7737bc;
/* rgb */ color: rgb(119, 55, 188);
/* oklch */ color: oklch(49.2% 0.197 301.4);

Tailwind

colors: {
  custom: {
    50: '#a473d1',
    500: '#7737bc',
    950: '#000000',
  },
}

SCSS

$custom: #7737bc;
$custom-light: #a473d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7737bc",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 188
  },
  "hsl": {
    "h": 268.872,
    "s": 54.733,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49211,
    "c": 0.19747,
    "h": 301.4
  },
  "luminance": 0.10285
}

Semantic roles & 50–950 ramp

primary

#7737BC

secondary

#A9C986

accent

#DE4A97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7737BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →