#7737BB#7737BB

#7737BB is a mid, vivid violet. Relative luminance 0.102; OKLCH L 49.1% C 0.196 H 301.7°. Best body text is #FFFFFF at 6.89:1 contrast (WCAG AA passes).

Color values

HEX#7737BB
RGBrgb(119, 55, 187)
HSLhsl(269, 55%, 47%)
HSVhsv(269, 71%, 73%)
CMYKcmyk(36.4%, 70.6%, 0%, 26.7%)
CIE-LABlab(38.27, 52.88, -58.68)
CIE-LCHlch(38.27, 78.99, 312.03°)
OKLaboklab(49.13% 0.1031 -0.1672)
OKLCHoklch(49.13% 0.196 301.7)
XYZxyz(17.9414, 10.2421, 48.0358)
Luminance0.1024 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7737BB #7BBB37
analogous
#3739BB #7737BB #B937BB
triadic
#7737BB #BB7737 #37BB77
tetradic
#7737BB #BB3739 #7BBB37 #37BBB9
square
#7737BB #BB3739 #7BBB37 #37BBB9
split-complementary
#7737BB #BBB937 #39BB37
monochromatic
#3B1B5C #59298C #7737BB #965FD0 #B58EDE

Accessibility & contrast

On white

6.89
#7737BB on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.05
#7737BB on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737BB
6.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7737BB#FFFFFF#000000##FFFFFF
##7737BB1.006.893.056.89
#FFFFFF6.891.0021.001.00
#0000003.0521.001.0021.00
##FFFFFF6.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0059BF
Deuteranopia (green-blind)
#0059B8
Tritanopia (blue-blind)
#685775
Achromatopsia (no color)
#5A5A5A

Design tokens & code

CSS
--color: #7737bb;
/* rgb */ color: rgb(119, 55, 187);
/* oklch */ color: oklch(49.1% 0.196 301.7);
Tailwind
colors: {
  custom: {
    50: '#a473d0',
    500: '#7737bb',
    950: '#000000',
  },
}
SCSS
$custom: #7737bb;
$custom-light: #a473d0;
$custom-dark: #000000;
JSON
{
  "hex": "#7737bb",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 187
  },
  "hsl": {
    "h": 269.091,
    "s": 54.545,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49134,
    "c": 0.19639,
    "h": 301.7
  },
  "luminance": 0.10242
}

Semantic roles & 50–950 ramp

primary
#7737BB
secondary
#A8C985
accent
#DE4A96
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#100814
muted
#7F7B82

Preview Lab

Preview with #7737BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7737BB Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva