#7737B9#7737B9

#7737B9 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 49.0% C 0.194 H 302.2°. Best body text is #FFFFFF at 6.93:1 contrast (WCAG AA passes).

Color values

HEX	#7737B9
RGB	rgb(119, 55, 185)
HSL	hsl(270, 54%, 47%)
HSV	hsv(270, 70%, 73%)
CMYK	cmyk(35.7%, 70.3%, 0%, 27.5%)
CIE-LAB	lab(38.12, 52.39, -57.75)
CIE-LCH	lch(38.12, 77.97, 312.22°)
OKLab	oklab(48.98% 0.1034 -0.1644)
OKLCH	oklch(48.98% 0.194 302.2)
XYZ	xyz(17.7288, 10.1570, 46.9160)
Luminance	0.1016 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737B9 #79B937

analogous

#3738B9 #7737B9 #B837B9

triadic

#7737B9 #B97737 #37B977

tetradic

#7737B9 #B93738 #79B937 #37B9B8

square

#7737B9 #B93738 #79B937 #37B9B8

split-complementary

#7737B9 #B9B837 #38B937

monochromatic

#3A1B5B #59298A #7737B9 #965ECF #B58DDD

Accessibility & contrast

On white

6.93

#7737B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#7737B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737B9

6.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737B9	#FFFFFF	#000000	##FFFFFF
##7737B9	1.00	6.93	3.03	6.93
#FFFFFF	6.93	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BD

Deuteranopia (green-blind)

#0059B6

Tritanopia (blue-blind)

#695674

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7737b9;
/* rgb */ color: rgb(119, 55, 185);
/* oklch */ color: oklch(49.0% 0.194 302.2);

Tailwind

colors: {
  custom: {
    50: '#a473cf',
    500: '#7737b9',
    950: '#000000',
  },
}

SCSS

$custom: #7737b9;
$custom-light: #a473cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7737b9",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 185
  },
  "hsl": {
    "h": 269.538,
    "s": 54.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.48979,
    "c": 0.19424,
    "h": 302.2
  },
  "luminance": 0.10157
}

Semantic roles & 50–950 ramp

primary

#7737B9

secondary

#A6C884

accent

#DE4A95

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7737B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →