#7737B7#7737B7

#7737B7 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.192 H 302.7°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#7737B7
RGB	rgb(119, 55, 183)
HSL	hsl(270, 54%, 47%)
HSV	hsv(270, 70%, 72%)
CMYK	cmyk(35%, 69.9%, 0%, 28.2%)
CIE-LAB	lab(37.97, 51.91, -56.81)
CIE-LCH	lch(37.97, 76.95, 312.42°)
OKLab	oklab(48.83% 0.1037 -0.1617)
OKLCH	oklch(48.83% 0.192 302.7)
XYZ	xyz(17.5192, 10.0732, 45.8119)
Luminance	0.1007 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737B7 #77B737

analogous

#3737B7 #7737B7 #B737B7

triadic

#7737B7 #B77737 #37B777

tetradic

#7737B7 #B73737 #77B737 #37B7B7

square

#7737B7 #B73737 #77B737 #37B7B7

split-complementary

#7737B7 #B7B737 #37B737

monochromatic

#3A1B59 #582988 #7737B7 #965DCE #B48CDC

Accessibility & contrast

On white

6.97

#7737B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#7737B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737B7

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737B7	#FFFFFF	#000000	##FFFFFF
##7737B7	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058BB

Deuteranopia (green-blind)

#0059B4

Tritanopia (blue-blind)

#6A5573

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7737b7;
/* rgb */ color: rgb(119, 55, 183);
/* oklch */ color: oklch(48.8% 0.192 302.7);

Tailwind

colors: {
  custom: {
    50: '#a373cd',
    500: '#7737b7',
    950: '#000000',
  },
}

SCSS

$custom: #7737b7;
$custom-light: #a373cd;
$custom-dark: #000000;

JSON

{
  "hex": "#7737b7",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 183
  },
  "hsl": {
    "h": 270,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48826,
    "c": 0.19209,
    "h": 302.7
  },
  "luminance": 0.10073
}

Semantic roles & 50–950 ramp

primary

#7737B7

secondary

#A5C783

accent

#DD4B94

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7737B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →