#7737B3#7737B3

#7737B3 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.5% C 0.188 H 303.7°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX#7737B3
RGBrgb(119, 55, 179)
HSLhsl(271, 53%, 46%)
HSVhsv(271, 69%, 70%)
CMYKcmyk(33.5%, 69.3%, 0%, 29.8%)
CIE-LABlab(37.68, 50.94, -54.92)
CIE-LCHlch(37.68, 74.91, 312.85°)
OKLaboklab(48.52% 0.1043 -0.1561)
OKLCHoklch(48.52% 0.188 303.7)
XYZxyz(17.1088, 9.9090, 43.6504)
Luminance0.0991 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7737B3 #73B337
analogous
#3937B3 #7737B3 #B337B1
triadic
#7737B3 #B37737 #37B377
tetradic
#7737B3 #B33937 #73B337 #37B1B3
square
#7737B3 #B33937 #73B337 #37B1B3
split-complementary
#7737B3 #B1B337 #37B339
monochromatic
#391A55 #582984 #7737B3 #955BCD #B48ADB

Accessibility & contrast

On white

7.04
#7737B3 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.98
#7737B3 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7737B3
7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7737B3#FFFFFF#000000##FFFFFF
##7737B31.007.042.987.04
#FFFFFF7.041.0021.001.00
#0000002.9821.001.0021.00
##FFFFFF7.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0057B7
Deuteranopia (green-blind)
#0058B0
Tritanopia (blue-blind)
#6B5471
Achromatopsia (no color)
#595959

Design tokens & code

CSS
--color: #7737b3;
/* rgb */ color: rgb(119, 55, 179);
/* oklch */ color: oklch(48.5% 0.188 303.7);
Tailwind
colors: {
  custom: {
    50: '#a373cb',
    500: '#7737b3',
    950: '#000000',
  },
}
SCSS
$custom: #7737b3;
$custom-light: #a373cb;
$custom-dark: #000000;
JSON
{
  "hex": "#7737b3",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 179
  },
  "hsl": {
    "h": 270.968,
    "s": 52.991,
    "l": 45.882
  },
  "oklch": {
    "l": 0.48522,
    "c": 0.18777,
    "h": 303.7
  },
  "luminance": 0.09909
}

Semantic roles & 50–950 ramp

primary
#7737B3
secondary
#A2C581
accent
#DC4B92
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#100813
muted
#7F7B82

Preview Lab

Preview with #7737B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7737B3 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva