#77378C#77378C
#77378C is a mid, vivid purple. Relative luminance 0.085; OKLCH L 45.8% C 0.146 H 317.0°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).
Color values
| HEX | #77378C |
|---|---|
| RGB | rgb(119, 55, 140) |
| HSL | hsl(285, 44%, 38%) |
| HSV | hsv(285, 61%, 55%) |
| CMYK | cmyk(15%, 60.7%, 0%, 45.1%) |
| CIE-LAB | lab(35.10, 41.95, -35.55) |
| CIE-LCH | lch(35.10, 54.99, 319.72°) |
| OKLab | oklab(45.84% 0.1065 -0.0993) |
| OKLCH | oklch(45.84% 0.146 317) |
| XYZ | xyz(13.7069, 8.5483, 25.7338) |
| Luminance | 0.0855 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 5.19
Rebeccapurple
#663399
ΔE00 5.37
Warm Purple
#952E8F
ΔE00 6.15
Light Eggplant
#894585
ΔE00 6.76
Darkish Purple
#751973
ΔE00 6.82
Darkmagenta
#8B008B
ΔE00 6.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77378C #4C8C37
analogous
#4C378C #77378C #8C3776
triadic
#77378C #8C7737 #378C77
tetradic
#77378C #8C4C37 #4C8C37 #37768C
square
#77378C #8C4C37 #4C8C37 #37768C
split-complementary
#77378C #768C37 #378C4C
monochromatic
#2C1434 #522660 #77378C #9C49B7 #B475C9
Accessibility & contrast
On white
7.75
#77378C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#77378C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77378C
7.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77378C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77378C | 1.00 | 7.75 | 2.71 | 7.75 |
| #FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#204E8F
Deuteranopia (green-blind)
#39558A
Tritanopia (blue-blind)
#76455C
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #77378c; /* rgb */ color: rgb(119, 55, 140); /* oklch */ color: oklch(45.8% 0.146 317.0);
Tailwind
colors: {
custom: {
50: '#a172ae',
500: '#77378c',
950: '#000000',
},
}SCSS
$custom: #77378c; $custom-light: #a172ae; $custom-dark: #000000;
JSON
{
"hex": "#77378c",
"rgb": {
"r": 119,
"g": 55,
"b": 140
},
"hsl": {
"h": 285.176,
"s": 43.59,
"l": 38.235
},
"oklch": {
"l": 0.45839,
"c": 0.14567,
"h": 317
},
"luminance": 0.08548
}Semantic roles & 50–950 ramp
primary
#77378C
secondary
#7EB16D
accent
#D35474
background
#FAF7FA
surface
#F4EDF4
border
#CEC8CE
text
#0F0810
muted
#7F7B7F