#77378B#77378B

#77378B is a mid, vivid purple. Relative luminance 0.085; OKLCH L 45.8% C 0.145 H 317.4°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#77378B
RGB	rgb(119, 55, 139)
HSL	hsl(286, 43%, 38%)
HSV	hsv(286, 60%, 55%)
CMYK	cmyk(14.4%, 60.4%, 0%, 45.5%)
CIE-LAB	lab(35.04, 41.73, -35.03)
CIE-LCH	lch(35.04, 54.48, 319.99°)
OKLab	oklab(45.78% 0.1065 -0.0978)
OKLCH	oklch(45.78% 0.145 317.4)
XYZ	xyz(13.6335, 8.5189, 25.3473)
Luminance	0.0852 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77378B #4B8B37

analogous

#4D378B #77378B #8B3775

triadic

#77378B #8B7737 #378B77

tetradic

#77378B #8B4D37 #4B8B37 #37758B

square

#77378B #8B4D37 #4B8B37 #37758B

split-complementary

#77378B #758B37 #378B4D

monochromatic

#2C1433 #51265F #77378B #9C48B7 #B474C8

Accessibility & contrast

On white

7.77

#77378B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#77378B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77378B

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77378B	#FFFFFF	#000000	##FFFFFF
##77378B	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#214E8E

Deuteranopia (green-blind)

#3A5489

Tritanopia (blue-blind)

#76455B

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #77378b;
/* rgb */ color: rgb(119, 55, 139);
/* oklch */ color: oklch(45.8% 0.145 317.4);

Tailwind

colors: {
  custom: {
    50: '#a171ad',
    500: '#77378b',
    950: '#000000',
  },
}

SCSS

$custom: #77378b;
$custom-light: #a171ad;
$custom-dark: #000000;

JSON

{
  "hex": "#77378b",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 139
  },
  "hsl": {
    "h": 285.714,
    "s": 43.299,
    "l": 38.039
  },
  "oklch": {
    "l": 0.45778,
    "c": 0.14461,
    "h": 317.4
  },
  "luminance": 0.08518
}

Semantic roles & 50–950 ramp

primary

#77378B

secondary

#7DB16D

accent

#D35573

background

#FAF7FA

surface

#F4EDF4

border

#CEC8CE

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #77378B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →