#77368D#77368D

#77368D is a mid, vivid purple. Relative luminance 0.085; OKLCH L 45.8% C 0.148 H 316.7°. Best body text is #FFFFFF at 7.79:1 contrast (WCAG AA passes).

Color values

HEX	#77368D
RGB	rgb(119, 54, 141)
HSL	hsl(285, 45%, 38%)
HSV	hsv(285, 62%, 55%)
CMYK	cmyk(15.6%, 61.7%, 0%, 44.7%)
CIE-LAB	lab(34.97, 42.67, -36.37)
CIE-LCH	lch(34.97, 56.07, 319.56°)
OKLab	oklab(45.77% 0.1079 -0.1017)
OKLCH	oklch(45.77% 0.148 316.7)
XYZ	xyz(13.7339, 8.4839, 26.1082)
Luminance	0.0848 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77368D #4C8D36

analogous

#4C368D #77368D #8D3677

triadic

#77368D #8D7736 #368D77

tetradic

#77368D #8D4C36 #4C8D36 #36778D

square

#77368D #8D4C36 #4C8D36 #36778D

split-complementary

#77368D #778D36 #368D4C

monochromatic

#2C1434 #522561 #77368D #9C47B9 #B474CA

Accessibility & contrast

On white

7.79

#77368D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#77368D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77368D

7.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77368D	#FFFFFF	#000000	##FFFFFF
##77368D	1.00	7.79	2.70	7.79
#FFFFFF	7.79	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D4E90

Deuteranopia (green-blind)

#37548B

Tritanopia (blue-blind)

#76455C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #77368d;
/* rgb */ color: rgb(119, 54, 141);
/* oklch */ color: oklch(45.8% 0.148 316.7);

Tailwind

colors: {
  custom: {
    50: '#a171af',
    500: '#77368d',
    950: '#000000',
  },
}

SCSS

$custom: #77368d;
$custom-light: #a171af;
$custom-dark: #000000;

JSON

{
  "hex": "#77368d",
  "rgb": {
    "r": 119,
    "g": 54,
    "b": 141
  },
  "hsl": {
    "h": 284.828,
    "s": 44.615,
    "l": 38.235
  },
  "oklch": {
    "l": 0.45765,
    "c": 0.1483,
    "h": 316.7
  },
  "luminance": 0.08483
}

Semantic roles & 50–950 ramp

primary

#77368D

secondary

#7EB26D

accent

#D45374

background

#FAF7FA

surface

#F4EDF4

border

#CEC8CE

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #77368D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →