#77367D#77367D

#77367D is a dark, vivid purple. Relative luminance 0.080; OKLCH L 44.8% C 0.132 H 324.2°. Best body text is #FFFFFF at 8.05:1 contrast (WCAG AA passes).

Color values

HEX	#77367D
RGB	rgb(119, 54, 125)
HSL	hsl(295, 40%, 35%)
HSV	hsv(295, 57%, 49%)
CMYK	cmyk(4.8%, 56.8%, 0%, 51%)
CIE-LAB	lab(34.07, 39.32, -27.90)
CIE-LCH	lch(34.07, 48.21, 324.64°)
OKLab	oklab(44.81% 0.1068 -0.0771)
OKLCH	oklch(44.81% 0.132 324.2)
XYZ	xyz(12.6283, 8.0416, 20.2851)
Luminance	0.0804 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77367D #3C7D36

analogous

#54367D #77367D #7D365F

triadic

#77367D #7D7736 #367D77

tetradic

#77367D #7D5436 #3C7D36 #365F7D

square

#77367D #7D5436 #3C7D36 #365F7D

split-complementary

#77367D #5F7D36 #367D54

monochromatic

#261128 #4E2452 #77367D #A048A8 #B96DC0

Accessibility & contrast

On white

8.05

#77367D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#77367D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77367D

8.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77367D	#FFFFFF	#000000	##FFFFFF
##77367D	1.00	8.05	2.61	8.05
#FFFFFF	8.05	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C4B7F

Deuteranopia (green-blind)

#41537B

Tritanopia (blue-blind)

#793F54

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #77367d;
/* rgb */ color: rgb(119, 54, 125);
/* oklch */ color: oklch(44.8% 0.132 324.2);

Tailwind

colors: {
  custom: {
    50: '#a071a3',
    500: '#77367d',
    950: '#000000',
  },
}

SCSS

$custom: #77367d;
$custom-light: #a071a3;
$custom-dark: #000000;

JSON

{
  "hex": "#77367d",
  "rgb": {
    "r": 119,
    "g": 54,
    "b": 125
  },
  "hsl": {
    "h": 294.93,
    "s": 39.665,
    "l": 35.098
  },
  "oklch": {
    "l": 0.44814,
    "c": 0.13174,
    "h": 324.2
  },
  "luminance": 0.08041
}

Semantic roles & 50–950 ramp

primary

#77367D

secondary

#6CA966

accent

#D05862

background

#FAF6FA

surface

#F3ECF3

border

#CDC7CD

text

#0F080F

muted

#7F7B7F

Preview Lab

Preview with #77367D

Body copy rendered with the generated semantic roles for this colour.

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