#7734BF#7734BF

#7734BF is a mid, highly saturated violet. Relative luminance 0.101; OKLCH L 49.1% C 0.204 H 301.0°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#7734BF
RGB	rgb(119, 52, 191)
HSL	hsl(269, 57%, 48%)
HSV	hsv(269, 73%, 75%)
CMYK	cmyk(37.7%, 72.8%, 0%, 25.1%)
CIE-LAB	lab(38.09, 55.24, -61.32)
CIE-LCH	lch(38.09, 82.53, 312.01°)
OKLab	oklab(49.1% 0.1053 -0.1749)
OKLCH	oklch(49.1% 0.204 301)
XYZ	xyz(18.2374, 10.1394, 50.2764)
Luminance	0.1014 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734BF #7CBF34

analogous

#3436BF #7734BF #BD34BF

triadic

#7734BF #BF7734 #34BF77

tetradic

#7734BF #BF3436 #7CBF34 #34BFBD

square

#7734BF #BF3436 #7CBF34 #34BFBD

split-complementary

#7734BF #BFBD34 #36BF34

monochromatic

#3B1A5F #59278F #7734BF #965DD3 #B58DE0

Accessibility & contrast

On white

6.94

#7734BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#7734BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7734BF

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734BF	#FFFFFF	#000000	##FFFFFF
##7734BF	1.00	6.94	3.03	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059C3

Deuteranopia (green-blind)

#0059BC

Tritanopia (blue-blind)

#675777

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7734bf;
/* rgb */ color: rgb(119, 52, 191);
/* oklch */ color: oklch(49.1% 0.204 301.0);

Tailwind

colors: {
  custom: {
    50: '#a472d3',
    500: '#7734bf',
    950: '#000000',
  },
}

SCSS

$custom: #7734bf;
$custom-light: #a472d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7734bf",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 191
  },
  "hsl": {
    "h": 268.921,
    "s": 57.202,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49101,
    "c": 0.20416,
    "h": 301
  },
  "luminance": 0.1014
}

Semantic roles & 50–950 ramp

primary

#7734BF

secondary

#A9CA84

accent

#E04797

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7734BF

Body copy rendered with the generated semantic roles for this colour.

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