#7734BC#7734BC

#7734BC is a mid, highly saturated violet. Relative luminance 0.100; OKLCH L 48.9% C 0.201 H 301.8°. Best body text is #FFFFFF at 7.00:1 contrast (WCAG AA passes).

Color values

HEX	#7734BC
RGB	rgb(119, 52, 188)
HSL	hsl(270, 57%, 47%)
HSV	hsv(270, 72%, 74%)
CMYK	cmyk(36.7%, 72.3%, 0%, 26.3%)
CIE-LAB	lab(37.86, 54.51, -59.94)
CIE-LCH	lch(37.86, 81.02, 312.28°)
OKLab	oklab(48.86% 0.1058 -0.1709)
OKLCH	oklch(48.86% 0.201 301.8)
XYZ	xyz(17.9107, 10.0087, 48.5555)
Luminance	0.1001 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734BC #79BC34

analogous

#3435BC #7734BC #BB34BC

triadic

#7734BC #BC7734 #34BC77

tetradic

#7734BC #BC3435 #79BC34 #34BCBB

square

#7734BC #BC3435 #79BC34 #34BCBB

split-complementary

#7734BC #BCBB34 #35BC34

monochromatic

#3A195C #59278C #7734BC #965BD2 #B58BDF

Accessibility & contrast

On white

7.00

#7734BC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

3.00

#7734BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7734BC

7.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734BC	#FFFFFF	#000000	##FFFFFF
##7734BC	1.00	7.00	3.00	7.00
#FFFFFF	7.00	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	7.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058C0

Deuteranopia (green-blind)

#0058B9

Tritanopia (blue-blind)

#685575

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7734bc;
/* rgb */ color: rgb(119, 52, 188);
/* oklch */ color: oklch(48.9% 0.201 301.8);

Tailwind

colors: {
  custom: {
    50: '#a471d1',
    500: '#7734bc',
    950: '#000000',
  },
}

SCSS

$custom: #7734bc;
$custom-light: #a471d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7734bc",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 188
  },
  "hsl": {
    "h": 269.559,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.48863,
    "c": 0.201,
    "h": 301.8
  },
  "luminance": 0.10009
}

Semantic roles & 50–950 ramp

primary

#7734BC

secondary

#A6C983

accent

#E04895

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7734BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →