#7734BB#7734BB

#7734BB is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.8% C 0.200 H 302.0°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#7734BB
RGB	rgb(119, 52, 187)
HSL	hsl(270, 56%, 47%)
HSV	hsv(270, 72%, 73%)
CMYK	cmyk(36.4%, 72.2%, 0%, 26.7%)
CIE-LAB	lab(37.78, 54.27, -59.48)
CIE-LCH	lch(37.78, 80.52, 312.38°)
OKLab	oklab(48.78% 0.106 -0.1695)
OKLCH	oklch(48.78% 0.2 302)
XYZ	xyz(17.8032, 9.9657, 47.9897)
Luminance	0.0997 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734BB #78BB34

analogous

#3435BB #7734BB #BB34BB

triadic

#7734BB #BB7734 #34BB77

tetradic

#7734BB #BB3435 #78BB34 #34BBBB

square

#7734BB #BB3435 #78BB34 #34BBBB

split-complementary

#7734BB #BBBB34 #35BB34

monochromatic

#3A195B #59278B #7734BB #965BD1 #B48BDF

Accessibility & contrast

On white

7.02

#7734BB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#7734BB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734BB

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734BB	#FFFFFF	#000000	##FFFFFF
##7734BB	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058BF

Deuteranopia (green-blind)

#0058B8

Tritanopia (blue-blind)

#695574

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7734bb;
/* rgb */ color: rgb(119, 52, 187);
/* oklch */ color: oklch(48.8% 0.200 302.0);

Tailwind

colors: {
  custom: {
    50: '#a471d0',
    500: '#7734bb',
    950: '#000000',
  },
}

SCSS

$custom: #7734bb;
$custom-light: #a471d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7734bb",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 187
  },
  "hsl": {
    "h": 269.778,
    "s": 56.485,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48784,
    "c": 0.19995,
    "h": 302
  },
  "luminance": 0.09966
}

Semantic roles & 50–950 ramp

primary

#7734BB

secondary

#A6C982

accent

#E04894

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7734BB

Body copy rendered with the generated semantic roles for this colour.

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