#7734BA#7734BA

#7734BA is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.7% C 0.199 H 302.3°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#7734BA
RGB	rgb(119, 52, 186)
HSL	hsl(270, 56%, 47%)
HSV	hsv(270, 72%, 73%)
CMYK	cmyk(36%, 72%, 0%, 27.1%)
CIE-LAB	lab(37.70, 54.03, -59.01)
CIE-LCH	lch(37.70, 80.01, 312.47°)
OKLab	oklab(48.71% 0.1062 -0.1682)
OKLCH	oklch(48.71% 0.199 302.3)
XYZ	xyz(17.6966, 9.9230, 47.4279)
Luminance	0.0992 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734BA #77BA34

analogous

#3434BA #7734BA #BA34BA

triadic

#7734BA #BA7734 #34BA77

tetradic

#7734BA #BA3434 #77BA34 #34BABA

square

#7734BA #BA3434 #77BA34 #34BABA

split-complementary

#7734BA #BABA34 #34BA34

monochromatic

#3A195A #58278A #7734BA #965AD1 #B48ADE

Accessibility & contrast

On white

7.04

#7734BA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#7734BA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734BA

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734BA	#FFFFFF	#000000	##FFFFFF
##7734BA	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058BE

Deuteranopia (green-blind)

#0058B7

Tritanopia (blue-blind)

#695574

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7734ba;
/* rgb */ color: rgb(119, 52, 186);
/* oklch */ color: oklch(48.7% 0.199 302.3);

Tailwind

colors: {
  custom: {
    50: '#a471d0',
    500: '#7734ba',
    950: '#000000',
  },
}

SCSS

$custom: #7734ba;
$custom-light: #a471d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7734ba",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 186
  },
  "hsl": {
    "h": 270,
    "s": 56.303,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48705,
    "c": 0.1989,
    "h": 302.3
  },
  "luminance": 0.09923
}

Semantic roles & 50–950 ramp

primary

#7734BA

secondary

#A5C881

accent

#E04894

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7734BA

Body copy rendered with the generated semantic roles for this colour.

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