#7734B5#7734B5

#7734B5 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.3% C 0.194 H 303.6°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#7734B5
RGB	rgb(119, 52, 181)
HSL	hsl(271, 55%, 46%)
HSV	hsv(271, 71%, 71%)
CMYK	cmyk(34.3%, 71.3%, 0%, 29%)
CIE-LAB	lab(37.32, 52.83, -56.68)
CIE-LCH	lch(37.32, 77.48, 312.98°)
OKLab	oklab(48.32% 0.1071 -0.1613)
OKLCH	oklch(48.32% 0.194 303.6)
XYZ	xyz(17.1743, 9.7141, 44.6773)
Luminance	0.0971 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734B5 #72B534

analogous

#3634B5 #7734B5 #B534B2

triadic

#7734B5 #B57734 #34B577

tetradic

#7734B5 #B53634 #72B534 #34B2B5

square

#7734B5 #B53634 #72B534 #34B2B5

split-complementary

#7734B5 #B2B534 #34B536

monochromatic

#381956 #582685 #7734B5 #9557CF #B387DC

Accessibility & contrast

On white

7.14

#7734B5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#7734B5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B5

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734B5	#FFFFFF	#000000	##FFFFFF
##7734B5	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B9

Deuteranopia (green-blind)

#0058B2

Tritanopia (blue-blind)

#6B5371

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7734b5;
/* rgb */ color: rgb(119, 52, 181);
/* oklch */ color: oklch(48.3% 0.194 303.6);

Tailwind

colors: {
  custom: {
    50: '#a371cc',
    500: '#7734b5',
    950: '#000000',
  },
}

SCSS

$custom: #7734b5;
$custom-light: #a371cc;
$custom-dark: #000000;

JSON

{
  "hex": "#7734b5",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 181
  },
  "hsl": {
    "h": 271.163,
    "s": 55.365,
    "l": 45.686
  },
  "oklch": {
    "l": 0.48317,
    "c": 0.19362,
    "h": 303.6
  },
  "luminance": 0.09714
}

Semantic roles & 50–950 ramp

primary

#7734B5

secondary

#A1C67F

accent

#DF4991

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →