#7734B0#7734B0

#7734B0 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.9% C 0.188 H 305.0°. Best body text is #FFFFFF at 7.23:1 contrast (WCAG AA passes).

Color values

HEX	#7734B0
RGB	rgb(119, 52, 176)
HSL	hsl(272, 54%, 45%)
HSV	hsv(272, 70%, 69%)
CMYK	cmyk(32.4%, 70.5%, 0%, 31%)
CIE-LAB	lab(36.95, 51.63, -54.32)
CIE-LCH	lch(36.95, 74.94, 313.55°)
OKLab	oklab(47.94% 0.1079 -0.1543)
OKLCH	oklch(47.94% 0.188 305)
XYZ	xyz(16.6705, 9.5126, 42.0238)
Luminance	0.0951 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734B0 #6DB034

analogous

#3934B0 #7734B0 #B034AB

triadic

#7734B0 #B07734 #34B077

tetradic

#7734B0 #B03934 #6DB034 #34ABB0

square

#7734B0 #B03934 #6DB034 #34ABB0

split-complementary

#7734B0 #ABB034 #34B039

monochromatic

#371852 #572681 #7734B0 #9555CD #B384DB

Accessibility & contrast

On white

7.23

#7734B0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#7734B0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B0

7.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734B0	#FFFFFF	#000000	##FFFFFF
##7734B0	1.00	7.23	2.90	7.23
#FFFFFF	7.23	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055B4

Deuteranopia (green-blind)

#0057AD

Tritanopia (blue-blind)

#6C516E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7734b0;
/* rgb */ color: rgb(119, 52, 176);
/* oklch */ color: oklch(47.9% 0.188 305.0);

Tailwind

colors: {
  custom: {
    50: '#a371c8',
    500: '#7734b0',
    950: '#000000',
  },
}

SCSS

$custom: #7734b0;
$custom-light: #a371c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7734b0",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 176
  },
  "hsl": {
    "h": 272.419,
    "s": 54.386,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47936,
    "c": 0.18833,
    "h": 305
  },
  "luminance": 0.09513
}

Semantic roles & 50–950 ramp

primary

#7734B0

secondary

#9DC47C

accent

#DE4A8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →