#7734AE#7734AE

#7734AE is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.8% C 0.186 H 305.5°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#7734AE
RGB	rgb(119, 52, 174)
HSL	hsl(273, 54%, 44%)
HSV	hsv(273, 70%, 68%)
CMYK	cmyk(31.6%, 70.1%, 0%, 31.8%)
CIE-LAB	lab(36.81, 51.16, -53.36)
CIE-LCH	lch(36.81, 73.93, 313.79°)
OKLab	oklab(47.79% 0.1082 -0.1515)
OKLCH	oklch(47.79% 0.186 305.5)
XYZ	xyz(16.4740, 9.4340, 40.9893)
Luminance	0.0943 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734AE #6BAE34

analogous

#3A34AE #7734AE #AE34A8

triadic

#7734AE #AE7734 #34AE77

tetradic

#7734AE #AE3A34 #6BAE34 #34A8AE

square

#7734AE #AE3A34 #6BAE34 #34A8AE

split-complementary

#7734AE #A8AE34 #34AE3A

monochromatic

#371850 #57267F #7734AE #9653CC #B283DA

Accessibility & contrast

On white

7.27

#7734AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#7734AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734AE

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734AE	#FFFFFF	#000000	##FFFFFF
##7734AE	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055B2

Deuteranopia (green-blind)

#0357AB

Tritanopia (blue-blind)

#6D506D

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7734ae;
/* rgb */ color: rgb(119, 52, 174);
/* oklch */ color: oklch(47.8% 0.186 305.5);

Tailwind

colors: {
  custom: {
    50: '#a371c7',
    500: '#7734ae',
    950: '#000000',
  },
}

SCSS

$custom: #7734ae;
$custom-light: #a371c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7734ae",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 174
  },
  "hsl": {
    "h": 272.951,
    "s": 53.982,
    "l": 44.314
  },
  "oklch": {
    "l": 0.47785,
    "c": 0.18621,
    "h": 305.5
  },
  "luminance": 0.09434
}

Semantic roles & 50–950 ramp

primary

#7734AE

secondary

#9BC37B

accent

#DD4A8D

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →