#7734AD#7734AD

#7734AD is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.7% C 0.185 H 305.8°. Best body text is #FFFFFF at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#7734AD
RGB	rgb(119, 52, 173)
HSL	hsl(273, 54%, 44%)
HSV	hsv(273, 70%, 68%)
CMYK	cmyk(31.2%, 69.9%, 0%, 32.2%)
CIE-LAB	lab(36.73, 50.93, -52.89)
CIE-LCH	lch(36.73, 73.42, 313.92°)
OKLab	oklab(47.71% 0.1083 -0.1501)
OKLCH	oklch(47.71% 0.185 305.8)
XYZ	xyz(16.3769, 9.3952, 40.4778)
Luminance	0.0940 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734AD #6AAD34

analogous

#3A34AD #7734AD #AD34A7

triadic

#7734AD #AD7734 #34AD77

tetradic

#7734AD #AD3A34 #6AAD34 #34A7AD

square

#7734AD #AD3A34 #6AAD34 #34A7AD

split-complementary

#7734AD #A7AD34 #34AD3A

monochromatic

#36184F #57267E #7734AD #9653CB #B282D9

Accessibility & contrast

On white

7.29

#7734AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#7734AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734AD

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734AD	#FFFFFF	#000000	##FFFFFF
##7734AD	1.00	7.29	2.88	7.29
#FFFFFF	7.29	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B1

Deuteranopia (green-blind)

#0757AA

Tritanopia (blue-blind)

#6D4F6D

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #7734ad;
/* rgb */ color: rgb(119, 52, 173);
/* oklch */ color: oklch(47.7% 0.185 305.8);

Tailwind

colors: {
  custom: {
    50: '#a371c6',
    500: '#7734ad',
    950: '#000000',
  },
}

SCSS

$custom: #7734ad;
$custom-light: #a371c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7734ad",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 173
  },
  "hsl": {
    "h": 273.223,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.47711,
    "c": 0.18515,
    "h": 305.8
  },
  "luminance": 0.09395
}

Semantic roles & 50–950 ramp

primary

#7734AD

secondary

#9AC37A

accent

#DD4B8C

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →