#7734AC#7734AC

#7734AC is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.6% C 0.184 H 306.1°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#7734AC
RGB	rgb(119, 52, 172)
HSL	hsl(274, 54%, 44%)
HSV	hsv(274, 70%, 67%)
CMYK	cmyk(30.8%, 69.8%, 0%, 32.5%)
CIE-LAB	lab(36.66, 50.69, -52.41)
CIE-LCH	lch(36.66, 72.91, 314.05°)
OKLab	oklab(47.64% 0.1085 -0.1487)
OKLCH	oklch(47.64% 0.184 306.1)
XYZ	xyz(16.2805, 9.3566, 39.9701)
Luminance	0.0936 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734AC #69AC34

analogous

#3B34AC #7734AC #AC34A5

triadic

#7734AC #AC7734 #34AC77

tetradic

#7734AC #AC3B34 #69AC34 #34A5AC

square

#7734AC #AC3B34 #69AC34 #34A5AC

split-complementary

#7734AC #A5AC34 #34AC3B

monochromatic

#36184E #56267D #7734AC #9652CB #B281D9

Accessibility & contrast

On white

7.31

#7734AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#7734AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734AC

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734AC	#FFFFFF	#000000	##FFFFFF
##7734AC	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B0

Deuteranopia (green-blind)

#0B57A9

Tritanopia (blue-blind)

#6E4F6C

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #7734ac;
/* rgb */ color: rgb(119, 52, 172);
/* oklch */ color: oklch(47.6% 0.184 306.1);

Tailwind

colors: {
  custom: {
    50: '#a371c5',
    500: '#7734ac',
    950: '#000000',
  },
}

SCSS

$custom: #7734ac;
$custom-light: #a371c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7734ac",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 172
  },
  "hsl": {
    "h": 273.5,
    "s": 53.571,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47636,
    "c": 0.18409,
    "h": 306.1
  },
  "luminance": 0.09356
}

Semantic roles & 50–950 ramp

primary

#7734AC

secondary

#9AC279

accent

#DD4B8B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →