#77348D#77348D

#77348D is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.5% C 0.151 H 316.9°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#77348D
RGB	rgb(119, 52, 141)
HSL	hsl(285, 46%, 38%)
HSV	hsv(285, 63%, 55%)
CMYK	cmyk(15.6%, 63.1%, 0%, 44.7%)
CIE-LAB	lab(34.60, 43.68, -36.96)
CIE-LCH	lch(34.60, 57.21, 319.76°)
OKLab	oklab(45.5% 0.1105 -0.1034)
OKLCH	oklch(45.5% 0.151 316.9)
XYZ	xyz(13.6428, 8.3015, 26.0778)
Luminance	0.0830 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77348D #4A8D34

analogous

#4B348D #77348D #8D3476

triadic

#77348D #8D7734 #348D77

tetradic

#77348D #8D4B34 #4A8D34 #34768D

square

#77348D #8D4B34 #4A8D34 #34768D

split-complementary

#77348D #768D34 #348D4B

monochromatic

#2C1334 #512460 #77348D #9D44BA #B471CB

Accessibility & contrast

On white

7.89

#77348D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#77348D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77348D

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77348D	#FFFFFF	#000000	##FFFFFF
##77348D	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#194D90

Deuteranopia (green-blind)

#36538B

Tritanopia (blue-blind)

#76435B

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77348d;
/* rgb */ color: rgb(119, 52, 141);
/* oklch */ color: oklch(45.5% 0.151 316.9);

Tailwind

colors: {
  custom: {
    50: '#a170af',
    500: '#77348d',
    950: '#000000',
  },
}

SCSS

$custom: #77348d;
$custom-light: #a170af;
$custom-dark: #000000;

JSON

{
  "hex": "#77348d",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 141
  },
  "hsl": {
    "h": 285.169,
    "s": 46.114,
    "l": 37.843
  },
  "oklch": {
    "l": 0.45498,
    "c": 0.15138,
    "h": 316.9
  },
  "luminance": 0.08301
}

Semantic roles & 50–950 ramp

primary

#77348D

secondary

#7CB36A

accent

#D65273

background

#FAF6FA

surface

#F4ECF4

border

#CEC7CE

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #77348D

Body copy rendered with the generated semantic roles for this colour.

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