#77348B#77348B

#77348B is a mid, vivid purple. Relative luminance 0.082; OKLCH L 45.4% C 0.149 H 317.7°. Best body text is #FFFFFF at 7.93:1 contrast (WCAG AA passes).

Color values

HEX	#77348B
RGB	rgb(119, 52, 139)
HSL	hsl(286, 46%, 37%)
HSV	hsv(286, 63%, 55%)
CMYK	cmyk(14.4%, 62.6%, 0%, 45.5%)
CIE-LAB	lab(34.48, 43.25, -35.92)
CIE-LCH	lch(34.48, 56.22, 320.29°)
OKLab	oklab(45.37% 0.1105 -0.1004)
OKLCH	oklch(45.37% 0.149 317.7)
XYZ	xyz(13.4953, 8.2425, 25.3012)
Luminance	0.0824 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77348B #488B34

analogous

#4C348B #77348B #8B3474

triadic

#77348B #8B7734 #348B77

tetradic

#77348B #8B4C34 #488B34 #34748B

square

#77348B #8B4C34 #488B34 #34748B

split-complementary

#77348B #748B34 #348B4C

monochromatic

#2B1332 #51235E #77348B #9D45B8 #B570C9

Accessibility & contrast

On white

7.93

#77348B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#77348B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77348B

7.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77348B	#FFFFFF	#000000	##FFFFFF
##77348B	1.00	7.93	2.65	7.93
#FFFFFF	7.93	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C4D8E

Deuteranopia (green-blind)

#375389

Tritanopia (blue-blind)

#77435A

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77348b;
/* rgb */ color: rgb(119, 52, 139);
/* oklch */ color: oklch(45.4% 0.149 317.7);

Tailwind

colors: {
  custom: {
    50: '#a170ad',
    500: '#77348b',
    950: '#000000',
  },
}

SCSS

$custom: #77348b;
$custom-light: #a170ad;
$custom-dark: #000000;

JSON

{
  "hex": "#77348b",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 139
  },
  "hsl": {
    "h": 286.207,
    "s": 45.55,
    "l": 37.451
  },
  "oklch": {
    "l": 0.45372,
    "c": 0.1493,
    "h": 317.7
  },
  "luminance": 0.08242
}

Semantic roles & 50–950 ramp

primary

#77348B

secondary

#7AB269

accent

#D55371

background

#FAF6FA

surface

#F4ECF4

border

#CEC7CE

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #77348B

Body copy rendered with the generated semantic roles for this colour.

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